Ateco Automotive appointed as Lotus distributor Down Under

Lotus Cars Limited has announced the appointment of Australia and New Zealand’s largest independent car importer as its distributors in those two countries. Currently, Lotus has a network of five dealerships in Australia, situated in Sydney, Melbourne, Perth, Brisbane, and Adelaide.

Ateco will maintain their Australian presence through those five dealerships whilst expanding its reach to New Zealand with a new outlet in Auckland. Ateco Automotive plans to introduce a number of new initiatives in the coming weeks focused on increasing the awareness of the Lotus brand in both Australia and New Zealand.

Guillaume Chabin, Director of Global Sales and Marketing for Lotus, said, “I would like to welcome Ateco Automotive to the Lotus brand. The company is a highly regarded and experienced importer in Australia and New Zealand, has a very strong infrastructure and the ability to join us in taking our brand forward in this important market as our product line-up evolves. We have been present in Australia for many years and are recognised by many for both our high tech, high performing Lotus cars and our fantastic motorsport heritage. Ateco Automotive joins us at an exciting time with the new Era of Lotus, heralding in a new range of sports cars in the future to complement the current Lotus range and an all encompassing motorsports programme which will return to the Lotus brand to the elevated level that it has enjoyed in the past.”

Glen Sealey, General Manager for Lotus in Australia and New Zealand at Ateco Automotive Pty Ltd, said, “We are delighted to have the opportunity to import Lotus cars into Australia and New Zealand. Given our success and experience gained over the years in the retailing and marketing of premium and luxury niche sports car brands, we are well placed to give Lotus the best opportunity to succeed in such discerning markets. The timing could not be better as we will be able to prepare the market place and the dealer group for the arrival of the new range as well as developing the sales and customer support for the existing range. The new Lotus range, topped by the phenomenal high performance supercharged Evora S, are stunning cars and perfectly suited to the Australian and New Zealand markets, where performance, efficiency and stunning looks are so important.”

Ateco Automotive will take control of the importing of Lotus cars immediately, with a seamless transition from the outgoing importer.

KON