Ford sales in June up 57 percent
After a slight slump following the implementation of the goods and services tax (GST) in April, Ford sales in Malaysia are on the up again, with June’s monthly sales closing at 1,001 units, up 57 percent from the previous month.
“We are pleased to see momentum returning to both the industry and our own performance. Our consistent growth in Malaysia reflects the widening strength and appeal of our brand as we continue to attract many new-to-Ford customers to our expanding showroom,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.
As before, sales continue to be driven by strong demand for the Ranger pick-up, Ford’s most popular model in the country by a wide margin, with 693 sales, up 68 percent from the previous month. Year-to-date sales of the pick-up currently stands at 4,821 units, up 31 percent from the corresponding period of 2014.
“The unmatched versatility and capability of the Ranger truly delivers everything today’s pickup customers need, whether in the mountains of East Malaysia, or the streets of Kuala Lumpur, for work, recreation, or a combination of both,” Westerman enthused.
Next biggest sales contributors are the EcoSport and Fiesta, with sales of 138 and 106 units respectively.
Up next, Ford plans to roll out even more new models in the Malaysia market including an extensively-facelifted Ranger, an all-new Everest, and, for the first time in Malaysia, the Mustang, which opened for bookings recently with a starting price of RM435,000 for the 2.3-litre EcoBoost variant.
