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Sime Darby Auto ConneXion (SDAC), which is the sole distributor for Ford in Malaysia, has gone a step further in offering enhanced customer service experience with its digital service appointments. The SDAC-Ford online booking tool has been expanded to manage and confirm vehicle service appointments in real-time via the Ford website.

The real-time e-Service appointment booking is currently available at seven authorised Ford Service Centres across the country i.e. Ford Ara Damansara, Ford Petaling Jaya 2, Ford Juru, Ford Butterworth, Ford Kuching, Ford Kota Kinabalu and Ford Tawau. Plans are in place to extend this to all Ford dealers.

Ford Kota Kinabalu, Service Center - Sime Darby Auto Connexion, Sabah, Malaysia“The expansion of the implementation for the real-time e-Service appointment booking will enable customers to immediately know the available vehicle service time slots at their chosen dealership. Delivering this added convenience is yet another demonstration of our commitment to providing a more seamless and digitised experience for our customers,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

“In the months to come, we will be looking at fully establishing this real-time e-Service appointment booking throughout our network of over 40 dealerships nationwide.” added Muzri.

Ford Ranger FX4_Alloy WheelBooking a service appointment online is simple. You will need to visit www.sdacford.com.my and click the ‘Book a Service’ tab. Then select your vehicle model, choose the state you are located in, and select your preferred service centre from a drop-down list. The available date and time slots will then be shown, and you can then schedule a service appointment up to one month in advance.

Further, you will be asked to provide your name, contact details and vehicle registration number. Once completed, a confirmation email of the appointment will be sent.

Alternatively, you can also schedule your service appointments by calling an authorised Ford Service Centre directly.

To book your real-time e-Service appointment booking for your Ford vehicle, visit www.sdacford.com.my/book-a-service-form

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The range of Honda Official Merchandise – the ‘TEI’ Series, is now available on Malaysia’s No.1 e-commerce platform Shopee. TEI stands for ‘Trust, Equality & Individuality’ which is inspired by Honda’s Philosophy. The merchandise series features 21 items in four different collections i.e. Corporate, Lifestyle, Activewear and Travel.

Honda_TEI Series_Official Merchandise_Malaysia“Since we introduced the ‘TEI’ Series in March2020, it has been well received by Honda enthusiasts and fans in Malaysia for its trendy, appealing designs and excellent quality. The sales of the ‘TEI’ Series merchandise has seen an increase of 18% in the first month of introduction compared to the first month sales for the previous merchandise line-up, ‘The Challenging Spirit’,” according to Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama.

“Our most popular items come from the Lifestyle collection which contributes up to 46% of total merchandise sales,” he added.

Honda Malaysia Official Store_Shopee_Merchandise“I would like to thank our customers for the strong support shown towards Honda’s Official Merchandise and their passion for the brand. We put continuous effort and ideas to create unique designs and practical items that will be useful and suitable for the needs of Honda customers .Customers can also creatively incorporate the Honda brand in their daily fashion wear, to reflect their individual personalities. We are delighted to expand our line of Honda Official Merchandise on Shopee, making it readily available to everyone,” he elaborated.

In conjunction with the launch, Honda Malaysia announced a one-day only, five-pronged attractive deals on 25 July 2020. You will get to enjoy RM10 storewide vouchers*, Shopee Coins Cashback Vouchers*, 10% shocking sales*, 10% mall sales* and RM7 deals* for selected items.

The RM7 deals* are for selected items with limited quantity, and on a first come first served basis. Items available for this deal are as follows:

  • Crossbody Bag
  • Umbrella (30”)
  • Key Ring and Key Pouch Set
  • Cap
  • Shoe Bag
  • Collapsible Water Bottle
  • Unisex Hoodie (M size)

Honda reminds its fans to not miss out on the special deals on 25 July 2020.

You can visit the Honda Malaysia Official Stores on Shopee at https://shopee.com.my/hondamalaysia.os or Honda Malaysia’s Official Facebook page to check out the items available.

For more information, you can call Honda’s Toll Free number at 1-800-88-2020 or visit www.honda.com.my to discover more about Honda’s ‘TEI’ Series merchandise collection.

*terms and conditions apply

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Ducati Corse, the motorcycle racing team division of Ducati Motor Holding S.p.A. has announced software solutions and data analytics provider, Altair, as a technical partner. Both parties had recently entered into a multi-year technical partnership agreement.

Altair LogoUnder the agreement, Ducati will expand its use of Altair’s computer aided engineering (CAE) software for product development, providing Ducati Corse engineers with a vital competitive edge in their 200mph-plus pursuit of racetrack success. Concurrently, Altair will become a sponsor of the team in the MotoGP World Championship, which began in Spain on July 17, 2020.

Ducati Corse LogoEstablished in 1999, Ducati Corse is recognized as a pioneer in racing motorcycle design and development. Over the years, many of its race-bred innovations fueled by advanced technology have been incorporated in Ducati’s range of stylish, high performance, and high-quality road bikes. Meanwhile, Altair is listed on the Nasdaq and is a global technology company providing solutions in product development, high-performance computing (HPC), and data analytics.

Ducati Corse has been a long-time user of Altair design and simulation tools, and the new agreement will expand this relationship in critical areas including aerodynamics, fluid dynamics, weight optimization, structural optimization, vehicle dynamics, and advanced powertrain technology. In a sport where the difference between success and failure is often measured in milliseconds, Altair’s software will help Ducati engineers explore, optimize, and implement innovative ideas more quickly and efficiently than ever.

Ducati Corse_MotorGP_Motorcycle“We are delighted to welcome Altair as a Ducati Corse technical partner for the start of the 2020 MotoGP season. Strengthening the team’s partnership with an industry leader in advanced CAE and simulation will help extend our technology leadership in the fastest, most demanding motorcycle racing environment on the planet,” said Luigi Dall’Igna, Ducati Corse general manager.

“Altair is all about empowering talented and visionary engineers to deliver innovation and excellence. In this respect, the synergy with Ducati Corse is perfect,” said James Scapa, Altair’s chief executive officer and founder. “This new agreement means we can forge an even closer relationship through our software and consultancy to support the Ducati Corse engineering team as it transforms bold concepts into race-winning performances.”

 

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Mercedes-AMG Compact Cars_A-ClassMercedes-Benz authorised dealer, NZ Wheels Sdn Bhd, recently hosted an exclusive AMG Private Viewing as a mark of appreciation to its VIP customers and partners. Held at the NZ Wheels Bangsar Autohaus AMG Performance Center, the guests were given the privilege to preview the latest A 35 S 4MATIC Edition 1, A 45 S 4MATIC+ Edition 1 and the CLA 45 S 4MATIC+.

These three models are the latest compact AMG cars from Mercedes-Benz. Incidentally, NZ Wheels Bangsar Autohaus established the first AMG Performance Center in Malaysia. Today, every NZ Wheels Autohaus has a dedicated AMG Performance Center.

Mercedes-Benz_NZ Wheels Autohaus Bangsar_AMG“The AMG Private Viewing was specially organised to show our appreciation to our esteemed customers and business partners for their continuous support towards NZ Wheels and the Mercedes-Benz brand. The AMG brand aspiration is to fulfill the dreams of performance enthusiasts. Thus, NZ Wheels is driven to offer our customers only the best Mercedes-Benz products and services,” said Dato’ Nik Hamdam Nik Hassan, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd.

During the preview, NZ Wheels also celebrated its first Mercedes-Benz A45 AMG Edition 1 sale to a VIP customer with a mock key ceremony.

NZ Wheels reiterates that all its Autohaus outlets strictly adhere to the Mercedes-Benz Star Shield initiative for health and safety. Additionally, customers can now book test drive appointments online without hassle.

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About a month into its launch, the Honda BR-V facelift is showing good sales momentum. According to Honda Malaysia, the new BR-V has recorded more than 1,400 bookings. The majority of the bookings naturally were made in the Central region (42%). And true to Malaysian preference, the range-topping V variant made up 85% of total bookings. Meanwhile, Modern Steel Metallic seems to be the crowd favourite with 24% of bookings for this exterior colour.

The Honda BR-V was first launched in Malaysia in 2017. Honda has since sold over 32,600 units of this 7-seater MPV.

Mr Toichi Ishiyama, MD and CEO of Honda Malaysia“As Malaysia is now in the recovery phase, most of the businesses have resumed operations and are adapting to the new normal with strict Standard Operating Procedures (SOP) put in place. With the reopening of our dealerships, we are also pleased to see that our customers are visiting the dealerships for inquiry, car purchases and services. We would like to emphasise that all Honda dealers are safe to visit with the necessary precautions such as temperature screening, hand sanitizing and crowd control. We are working hard to ensure a clean and safe environment that can provide our customers with peace of mind when visiting Honda dealerships. We also encourage our customers and associates to practise social distancing at all times,” said Honda Malaysia Managing Director and Chief Executive Officer, Mr Toichi Ishiyama.

Honda BR-V_Cabin_Dashboard“Last month, Honda Malaysia announced the price reduction for Honda cars following the announcement of sales tax exemption by the Malaysian Government, in which the price of the new BR-V was lowered. In addition to helping to stimulate the country’s economy and the local automotive industry, this exemption provides a great incentive for people who wish to purchase a car as the nation begins to recover from the impact of COVID-19,” added Mr Ishiyama. The BR-V is priced at RM86,726 (E variant) and RM93,420.27 (V variant). The White Orchid Pearl exterior colour is an additional RM272.73 for either variant. These prices are on-the-road in Pen. Malaysia, without insurance and valid until 31 December 2020.

To recap, parts new in the BR-V facelift includes the front grille, front bumper with lower bumper garnish, front fog light garnish as well as 16″ dual-tone alloy wheel design. At the rear, there is a new shark fin antenna as well as new rear bumper with lower bumper garnish.

Honda BR-V_Cargo SpaceThe BR-V continues to be powered by a 1.5L i-VTEC engine paired with a CVT. The 120 PS output is the highest in its class. In terms of space, the BR-V is a 7-seater crossover-style vehicle with 223 litres of cargo space (all seats up). Cargo volume expands to 539 litres when the third row seats are folded down.

Interior-wise, the V variant comes with new leather seats with red finishing. The V variant also has paddle shifters for a sportier touch.

Donation Drive

Honda Malaysia_Corporate Social Responsibility_Pandemic_Be Kind With BR-VIn conjunction with the introduction of the facelifted BR-V, Honda Malaysia had launched two Community Relief Campaigns i.e. “Be Kind with BR-V” and “Honda Dealer Donation Drive”. These programmes serve to aid communities in the surrounding areas of Honda dealers affected by the COVID-19 pandemic.

“Honda Malaysia truly appreciates our customers’ support for our Community Relief Campaigns. As a little help goes a long way, we are certainly heartened by the generosity and kindness of the customers who visited the dealers with their donations for the affected communities. Malaysians are welcome to donate the basic necessities at any nearby Honda dealerships as the significant campaign is still ongoing until 31 August 2020. We would also like to thank our customers who purchase the new BR-V, of which a portion of the proceeds from every unit sold will be channeled to the COVID-19 relief programmes,” Mr. Ishiyama added.

Honda Malaysia_Corporate Social ResponsibilityThe ongoing “Honda Dealer Donation Drive” campaign has been receiving favourable response from Malaysians and at the same time, Honda dealers have started to deliver the donated goods to their surrounding communities. Honda Malaysia expresses its sincerest gratitude to all 101 dealerships participating in these campaigns to support and give back to the community during these trying times. The company and its dealers are exemplifying the essence of “Together As One” in its unity in heart, spirit and effort to assist in every possible way and help communities get back on their feet.

For more information on both the Community Relief Campaigns or to test-drive the BR-V, you can visit any of the 101 Honda dealerships nationwide, or call Honda Malaysia’s Toll Free number at 1-800-88-2020, or visit www.honda.com.my.

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You can now experience “The Boss”, the all-new BMW X5 xDrive45e M Sport, in its digital glory. To give potential buyers an off-site experience, BMW Malaysia has introduced a web-based augmented reality (AR) experience for the X5, a first for the BMW portfolio in Malaysia.

BMW X5 xDrive45e M Sport _Sashi Ambi_Harald Hoelzl_Malaysia“Digitalisation is at the strategic core of the BMW Group and now in the new normal, we have been consistently innovating to provide the best form of joy to our customers nationwide. The Boss, the All-New BMW X5, embodies a modern luxury that is both electrifying and progressive in nature. Therefore, we chose to bring The Boss to life in full AR for our customers to enjoy. This experience exemplifies its innovative character perfectly,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.

BMW Malaysia_Augmented Reality ExperienceThe web-based AR experience allows users to see, hear, and experience The Boss, without the use of a specific mobile application nor fancy gadgets. Users only need to visit a dedicated link that is accessible from any smartphone to begin the journey.

The AR experience presents a virtual 3D model of the X5 xDrive45e M Sport. Users will be able to tap on the image to virtually place in any location seen via the phone’s camera. You can also pinch the vehicle image to resize and reposition virtually in your space, e.g. your driveway. Switching to the different exterior colours of the X5 (Phytonic Blue, Black Sapphire, Mineral White and Artic Grey) is also possible and easy.

The AR will also provide you a 360° view by sliding the image in any direction. Further, tapping on marked hotspots of the vehicle will allow you to learn more about the features.

To experience the joy of The Boss in full AR, visit https://app.bmw.com.my/AR/X5.

Renowned as the best-selling SAV in its segment worldwide, the all-new BMW X5 xDrive45e M Sport arrives with an electrifying core for supreme driving pleasure, along with a whole new level of performance, innovation, and convenience.

For more information, visit https://www.bmw.com.my or join the conversation via #JoyElectrified.

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BMW Motorrad_G 310 RBeginning tomorrow (22 July 2020), Sime Darby Motors will be holding a multiple brand roadshow at 1 Utama Shopping Centre. As an added bonus to the Sime Darby Motors DreamRide roadshow, anyone who purchases a vehicle at the roadshow will get a chance to win a BMW G 310 R naked motorcycle.

Featuring established brands represented by Sime Darby Motors, the roadshow will be held from 22 – 26 July at 1 Utama Highstreet and Oval concourses. The brands include BMW, MINI, Motorrad, Ford, Hyundai, Jaguar, Land Rover, and Volvo.Sime Darby Motors DreamRide Roadshow_1 Utama_2020

Models expected to be on display include BMW 330i, BMW 530e M Sport, BMW M5, BMW X3, and BMW 740Le; BMW C400x, BMW R1250GSA, S1000XR, and BMW Rnine T / BMW F900R; MINI Cooper Countryman plug-in hybrid, MINI 5 door, and MINI 3 door; Ford Ranger Raptor and Ranger WildTrak; Hyundai Santa Fe, Grand Starex, and IONIQ Hybrid; Jaguar F-Pace, Range Rover Evoque and Velar; as well as Volvo XC40 and XC60.

There will be exclusive deals for both the corporate and individual customers, including fleet sale promotions for corporate customers as well as attractive trade-in deals for individual car buyers. Furthermore, visitors will be able to test drive selected vehicles such as the BMW 320i, BMW 530e M Sport, BMW X3, and BMW 320i, MINI Countryman Sports, MINI Countryman Pure, and MINI Clubman S.

Jeffrey Gan_Managing Director_Sime Darby Motors Retail & Distribution Arm“This is the first automobile roadshow by Sime Darby Motors featuring multiple brands. We hope to create a unique shopping experience by bringing all our brands together as well as incorporating lifestyle elements to the shopping experience,” said Jeffrey Gan, the Managing Director of Sime Darby Motors’ Retail & Distribution arm.

“The sales tax exemption for the next six months, provides admirers of our various brands the perfect opportunity to own their dream cars at a bargain, with the knowledge that their sales and after-sales service needs will be well taken care of by our team of passionate and dedicated professionals”, added Gan.

BMW 530e M Sport_Breather Vent_MalaysiaSime Darby Motors is also collaborating with Braun Büffel, a premium German designer and maker of quality leather bags and accessories. Those who register at the Sime Darby Motors’ booth will receive a Braun Büffel mystery gift and a Braun Büffel membership. Additionally, if you purchase any Braun Büffel product at its 1 Utama retail store during the roadshow period, you will be entitled to a RM500 cash voucher which can be used for the purchase of any vehicle from the participating Sime Darby Motors’ automobile companies at the roadshow.

The participating automobile companies under Sime Darby Motors at the roadshow include Auto Bavaria, Auto Connexion, Auto Hyundai, Swedish Auto, and Auto Selection.

Sime Darby Motors’ bank partner, Hong Leong Bank, will also have representatives present to answer questions on installment plans and financing options.

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Jaguar Land Rover Malaysia is offering the Jaguar F-PACE in limited numbers. The limited edition F-PACE comes with the new 2.0L Ingenium turbo petrol engine. There are three variants available i.e. F-PACE Prestige (base), R-Sport (Mid-Spec) and R-Sport (Hi-Spec). And there are only 20 units available for sale.

Jaguar_Ingenium EngineThe F-PACE is Jaguar’s best-selling performance SUV. The new Ingenium engine happens to be Jaguar’s most powerful 2.0L engine in production. The engine incorporates advanced technology with an all-aluminium construction to provide a balance of power and fuel economy. This turbocharged engine puts out 300 PS @ 5,500 rpm and 400 Nm of torque between 1,500 rpm to 4,500 rpm. It is paired with an 8-speed ZF 8HP45 automatic transmission that is smooth and responsive on the shifts. Official figures put 0 – 100 km/h at 6.1 seconds, and top speed at 233 km/h (on 22” wheels).

The engine features a twin-scroll turbocharger that is fed by an integrated exhaust manifold that synchronises exhaust pulses from two separate pairs of cylinders. This results in significantly reduced turbo lag and improved engine response. Included too is a state-of-the-art pendulum damper in the torque  converter that effectively absorbs low frequency vibrations. This results in a refined feel of the engine at lower speeds.

Jaguar F-Pace_ExteriorThe all-wheel-drive F-PACE is also equipped with Configurable and Adaptive Dynamics settings. The Configurable Dynamics mode is standard on the R-Sport variants and allows you to choose between ‘Normal’ and ‘Sports’ settings for throttle response, gearbox and steering. Meanwhile, Adaptive Dynamics is only available in the R-Sport (Hi-Spec). This setting modifies the damper response to match the different conditions and driving style. The system analyses acceleration, cornering, throttle and brake pedal activity to optimise the suspension settings and maintain the car’s dynamism and comfort.

Jaguar_10 inch Touch Pro screenThe limited edition Jaguar F-PACE is built on Jaguar’s Lightweight Aluminium Architecture and is the brand’s first aluminium-intensive model in its class. It is equipped with such features as Gesture tailgate, Lane Keep Assist, Driver Condition Monitor, 10″ Touch Pro infotainment display, Pro Services and WiFi Hotspot. Further, Apple CarPlay and Android Auto connectivity are available for seamless smartphone integration.

The convenient features of the base level Prestige variant include a Tyre Pressure Monitoring System, 20″ 5 split-spoke ‘Style 5031’ with Grey Diamond Turned finish alloy wheels, Rear Seat Remote Release Levers and Power Reclining Rear Seat.

The R-Sport (Mid-Spec) variant adds Adaptive LED Headlamps, Signature Daytime Running Lights (DRL), Auto High Beam Assist (AHBA), Ambient Interior Lighting and Gloss Black Roof Rails.

Jaguar F-PACE_Graphic_SuspensionExclusive to the R-Sport (Hi-Spec) are the 22″ wheels and Adaptive Surface Response (AdsR). AdsR recognises differences between surfaces to enable the system to exploit available grip by adjusting engine and brake power. The AdSR operates throughout the vehicle’s speed range and allows for finer optimisation of the vehicle’s systems to make the most of the available traction.

Jaguar F-PACE Prestige, R-Sport (Mid- Spec) and R-Sport (Hi-Spec) have retail prices of RM436,420.82, RM470,212.97 and RM485,433.81 respectively (for Peninsular Malaysia, excluding road tax and insurance, and including 50% sales tax exemption until 31 December 2020). All Jaguar vehicles distributed by authorised dealers come with a ‘Jaguar Care’ programme which includes a five-year warranty, five years’ free service and three years’ roadside assistance.

There are six exterior colour options available i.e. Fuji White, Santorini Black, Eiger Grey, Portofino Blue, Firenze Red and Indus Silver.

The Jaguar F-PACE is available at Jaguar Land Rover showrooms for viewing and test drives. You can register for a test drive at this link: Book A Test Drive.

All vehicles distributed by Jaguar Land Rover Malaysia are also compatible with the Malaysian climate, environment and fuel quality, as well as meet the Malaysian emission standard.

For more information, visit www.jaguar.com.my.

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volkswagen passatVolkswagen Passenger Cars Malaysia (VPCM) has announced a recall of eight models for a gearbox related issue. The voluntary recall affects the Beetle, Cross Touran, Golf (Mk 6 & Mk 7), Jetta, Passat (B7), Passat CC, Polo (6R) and Scirocco, produced between 2011 and 2015. Owners of these models are requested to bring their vehicles in for inspection.

 

Volkswagen Voluntary Recall Campaign_Hydraulic Pressure AccumulatorThe recall is done to rectify the hydraulic pressure accumulator within the 7-speed dual clutch gearbox caused by a production deviation. A total of 12,732 Volkswagen vehicles are affected by this move. This exercise does not affect Volkswagen models produced from 2016 onwards.

In certain cases, the failure of the component can possibly lead to pressure loss, interrupting power transmission between the engine and gearbox.

The nationwide recall campaign will be executed in phases in order to manage the number of cases. Notification to identified owners will be conducted by mail with immediate effect. VW owners are also encouraged to check in the Volkswagen website’s service page if their vehicle is involved. Alternatively, you can call Volkswagen customer care at 1800-18-8947 for further information.

Owners can then contact any authorised Volkswagen service centre to book an appointment and have their vehicle inspected and parts replaced, if necessary. VPCM has taken the necessary steps with its dealer partners to ensure parts availability and that the exercise is conducted smoothly and efficiently.

All labour and replacement parts for this service will be at no cost to owners.

Volkswagen Cares Plus_VW_VPCM_MalaysiaAdditionally, owners will receive a FREE Volkswagen Cares Plus (VCP) membership card as a token of appreciation from Volkswagen. An integral part of Volkswagen Cares, VCP is an exclusive program for owners with vehicles that are 5 years and older. Member privileges include three 20% service discounts vouchers, free 2 years Roadside Assistance, and 24-hour on-site battery support (terms and conditions apply).

Erik Winter, the Managing Director of VPCM expresses his regret for the inconvenience caused to the owners. “As a responsible car manufacturer, customer confidence and peace of mind is of utmost importance to us, and we hope that our owners understand that this campaign is necessary to ensure their continued confidence in the performance of their vehicles.”

“While we have identified the number of vehicles involved in this recall, it is possible that not all the vehicles will require parts replacement. This is a significant exercise for us, and we would like to ensure that all these vehicles are inspected. This campaign is part of our Volkswagen Cares initiative, and we are committed to a high level of customer safety, service and satisfaction,” he added.

For more information on the campaign, visit www.volkswagen.com.my or call Volkswagen customer care at 1800-18-8947.

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A duo of young riders will be receiving Castrol POWER1 sponsorship for the 2020 Malaysian Cub Prix Championship. Castrol Malaysia announced that it will sponsor the two young racers in the WIRA category under its flagship POWER1 lubricant brand. Castrol POWER1 has a wide range of motorcycle and scooter engine oils, under the Castrol POWER1 Racing, Castrol POWER1 and Castrol POWER1 Scooter brands.

Malaysian Cub Prix Championship_Castrol POWER1Tracing its roots back to 1994, the Malaysian Cub Prix Championship is an annual national-level motorcycle racing series for small displacements of between 100 cc to 150 cc. The championship started off as a grassroots movement to develop professional motorcycle racing in Malaysia, and today provides a platform for discovering and developing local motorcycle racing talents. The WIRA category was introduced in 2002 and is a racing class for riders between 13 – 17 years old.

The two riders receiving the Castrol sponsorship are Muhammad Harith Haziq bin Zamri and Allan Harris bin Herman. The two 16-year-olds have been racing in the Malaysian Cub Prix Championship the past two years, achieving respectable overall standings. The duo has also participated in other notable races such as the Malaysian Superbike Championship and the Asia Road Racing Championship, enabling them to gain greater exposure.

“We are very excited to be part of Team Castrol this year. Thank you for believing in us and giving us the confidence to go out there and show everyone what we can do,” said Harith. Meanwhile, a thrilled Allan shared: “This is the first time we’re racing on Team Castrol, and it’s been nothing but a positive experience so far. Looking forward to winning!”.

Castrol is part of the international energy group, BP, and has been consistently involved in motorsports since the early 1900s. This latest initiative is part of a continuation of Castrol’s research & development efforts of using racing sponsorships to push boundaries and improve its products. This move also strengthens the brand’s already rich motorsports heritage while encouraging and developing young racing talent.

Photo 2 - Castrol POWER1 Racing 4T 10W-40 1L - CopyThe company also hopes that its sponsorship initiative in the local motorsports scene will connect with young enthusiasts of the sport and motorbike owners. “Our history dates all the way back to the very beginnings of racing at the Isle of Man TT in 1907 through to the powerful bikes in today’s MotoGP series,” said Keow Mei-Shan, Marketing Director, Malaysia & Singapore. “We are very proud of our heritage in motorcycle racing, and as one of the leading lubricant brands in the country, we would like to encourage up-and-coming talents to pursue their passion through proper and professional avenues,” she continued.

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