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Porsche Taycan_Graphic_InternalThe Porsche Taycan has been called the most innovative car in the world by scientists. This has to do with the 27 new developments in the Porsche Taycan, 13 of which are world’s firsts. According to AutomotiveINNOVATIONS Report by the Center of Automotive Management (CAM), the innovations are drivers in the global automotive market. Innovations in the all-electric Porsche Taycan recognised by the scientists at CAM include its 800-volt architecture, two-speed transmission on the rear axle, high recuperative power of up to 265 kW and best cd value in the segment (from 0.22).

Porsche Taycan_Charging Port_Wheel_BrakeCAM is an independent scientific institute for strategic consulting and empirical automotive and mobility research at the University of Applied Sciences (FHDW) in Bergisch Gladbach. Under Centre Director Professor Stefan Bratzel, they have been analysing the innovations of global automotive manufacturers since 2005. In conjunction with the auditing and consulting company PricewaterhouseCoopers (PwC), they recognise the most outstanding innovations in their annual awards. Approximately 250 production vehicles were evaluated for 2019/20.

Photography: Christoph Bauer Postproduction: Wagnerchic – www.wagnerchic.com“We are delighted that our first all-electric sports car has so quickly achieved a place on the top step of the podium in the AutomotiveINNOVATIONS awards. This is fantastic confirmation of the innovative strength of our company and the pioneering spirit that can be found at Porsche,” says Oliver Blume, Chairman of the Executive Board of Porsche AG.

“We have developed a new car with a new team and have built a completely new carbon-neutral factory. Technical innovations such as our 800-volt architecture, recognised here by the award, permit short charging times. The two-speed transmission on the rear axle guarantees a unique driving experience. Both order book and customer feedback are very positive,” he added.

Long list of awards in the main markets
Besides winning the Most Innovative Model award, the Porsche Taycan has won around 40 international awards, above all in its principal markets of Germany, US, UK and China. For example, the electric sports car has been voted:

  • World Car of the Year 2020 in both World Performance Car and World Luxury Car categories: World Car of the Year (WCOTY)
  • Car of the Year: BBC TopGear Magazine (UK)
  • Game Changer of the Year: BBC TopGear Magazine (UK)
  • The China Green Car of the Year: Chinese Car of the Year (CCOTY)
  • German Car of the Year (GCOTY)

The Taycan was also awarded the prize for innovation by Connect magazine (Germany).

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The Fresh Graduate campaign by Proton Commerce Sdn Bhd (PCSB) is currently offering graduates an opportunity to own their first car with attractive rates. PCSB is part of the PROTON Group and this campaign offers access to low Hire Purchase (HP) loan rates.

Proton Commerce_Fresh Graduate Campaign_2020The Fresh Graduate campaign requires only a letter of employment or one month’s salary slip for loan processing, making this an accessible option to fresh graduates who are just out to the job market. Starting at just 2.98%, the rate offered by PCSB is currently one of the lowest in the segment. The basic requirements for a customer include being a graduate (minimum qualification of diploma), aged between 18 – 30 years, and has a job with a minimum salary of RM1,500. This offer will run until 31 December 2020, coinciding with the sales tax holiday currently being enjoyed by all PROTON cars.

The campaign is designed to help with mobility for those entering the job market. A key deterrent for this segment of buyers has often been the ability to obtain a HP loan without having the proof of income for three months, which is a common requirement for most HP loans.

Proton Commerce_Mooi Fi Phang_Chief Executive Officer“In today’s connected economy, mobility is important for young adults just entering the workforce. It provides a sense of empowerment and autonomy to these graduates. We are confident that this package will assist fresh graduates to own a car, as monthly repayments start from as low as RM239 per month” said Mooi Fi Phang, Chief Executive Officer of PCSB.

According to Mooi, the HP industry is projected to surge in the near future, as a result of recent reduction in the Overnight Policy Rate as well as the exemption of sales tax for new passenger vehicles.

Thus, in addition to the Fresh Graduate campaign package, PCSB also announced that as of 7 July 2020, it has reduced the overall interest rates to as low as 2.22% based on customer credit rating and margin of finance. This brings some benefit to customers as the lower monthly repayment will enable them to use the savings on essentials.

For more information on PCSB and its products, visit www.protoncommerce.com.

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L-R: Mr Lee Sanghaag, Manager from LOM Logistic Shd Bhd receiving the mock key from Mr Koji Nakamura, CEO, Isuzu Malaysia Sdn Bhd.

New Isuzu Malaysia authorised dealer, Truck Venture Sdn Bhd, recently delivered its first truck. To commemorate the sale of an Isuzu ELF Light Duty 6-wheeler truck by LOM Logistics Sdn Bhd, an official handover was held at its showroom in Petaling Jaya.

LOM Logistics Sdn Bhd is a freight forwarding and transportation company mainly focusing on the Water Transportation sector. The new ELF Light Duty truck is an addition to its fleet, and is expected to strengthen its nationwide logistics presence.

The Isuzu ELF Light Duty 6-wheeler offers ‘Smoother’, Isuzu’s original automated manual transmission (AMT) that provides a more efficient and smoother driving experience. Other benefits include reduced maintenance costs, improved fuel efficiency and a higher level of safety, resulting in a more cost-effective operation for businesses in the long run.

L-R: Ms Loo Siok Hua, Sales Manager, Truck Venture; Ms Loo Siok Yee, Consultant Director, Truck Venture; Mr Lee Sanghaag, Manager, LOM Logistic; Mr Koji Nakamura, CEO, Isuzu Malaysia & Mr Atsunori Murata, COO, Isuzu Malaysia.
L-R: Ms Loo Siok Hua, Sales Manager, Truck Venture; Ms Loo Siok Yee, Consultant Director, Truck Venture; Mr Lee Sanghaag, Manager, LOM Logistic; Mr Koji Nakamura, CEO, Isuzu Malaysia & Mr Atsunori Murata, COO, Isuzu Malaysia.

At the handover ceremony, Koji Nakamura, Chief Executive Officer of Isuzu Malaysia Sdn Bhd, took the opportunity to convey his appreciation to LOM Logistics Sdn Bhd for the trust and support shown through its preference for the Isuzu brand name during this challenging economic period. Nakamura is confident that this procurement will further fortify LOM Logistics’ plans of business expansion.

Nakamura also presented a symbolic mock key and an appreciation gift to LOM Logistics Sdn Bhd Manager, Lee Sanghaag. The ceremony was also attended by Atsunori Murata, Chief Operations Officer of Isuzu Malaysia, together with Loo Siok Yee, Consultant Director, and Loo Siok Hua, Sales Manager from Truck Venture.

Truck Venture Sdn Bhd began its operation only in May 2020, during the Movement Control Order. It offers Isuzu’s full commercial vehicle line-up, and is located in Section 51A, Petaling Jaya, Selangor.

For more details on Isuzu’s range of vehicles, please call 1-300-88-1133 or visit www.isuzu.net.my.

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The first season of Asian Dream will premiere this Thursday, 6 August 2020 on AXN (Astro channel 701 (HD) and 721), at 7:25 pm. This reality singing competition is brought to you by Subaru Asia which has partnered with music legend, Michael Bolton. The competition will see six talented musicians from across Asia compete to perform with Michael on the Asian Dream tour, and also to become a Subaru Ambassador.

Over the course of seven episodes, the contestants from Malaysia, Hong Kong, the Philippines, Singapore, Thailand and Vietnam will be mentored, coached and pushed to their limits by Michael Bolton and his co-host, singing sensation Morrisette Amon, together with guest experts.

The winner will perform in the Asian Dream concert tour with Michael Bolton next year.
The contestants in this first season are:

  • Poova Sri Rama (Malaysia)
  • Becky Yeung (Hong Kong)
  • Karl Zarate (the Philippines)
  • Tyen Rasif (Singapore)
  • Sasha Ka (Thailand)
  • Linh Tran (Vietnam)

Subaru Forester_2.0i-S EyeSight_Malaysia_Motor Image_Tan Chong International_Glenn TanMotor Image, the distributor of Subaru vehicles in the region, is committed to developing Asian talent who have passion, tenacity and drive. Motor Image is a wholly-owned subsidiary of Tan Chong International Limited and had previously sponsored programmes such as Asia’s Next Top Model and commissioned Bolt of Talent.

“We are proud to provide a unique platform and opportunity for aspiring singers to pursue their dreams. They are mentored individually by industry veterans, hone their skills through a series of challenges and improve their performance. Through this experience, as they grow as performers, I hope Asian Dream will serve as a launchpad for their future success,” said Mr Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International Limited. Mr Tan also appears on the show as a guest judge.

The show will premiere on AXN, a regional channel that redefines the entertainment experience for audiences through world-class TV programmes. “As a platform that has been home to captivating reality competitions such as “The Amazing Race Asia” and “Asia’s Got Talent”, we are proud to partner with Subaru to launch this highly-anticipated show, and are always on the look out to work with strategic partners and brands that reflect our values and vision of bringing quality content to viewers”, said Ms. Avani Bhanchawat, Vice President, Affiliate, Media & Sponsorship Sales, KC Global Media Asia, which owns AXN.

Multi Grammy Award winner Michael Bolton, who is one of the creators of the show, appears as a resident judge on Asian Dream. He has sold more than 65 million records worldwide, and owns nine #1 singles, 10 Top Ten albums, and over two dozen songwriting awards. He became a viral internet sensation in the Saturday Night Live “Jack Sparrow” video which was watched over 212 million times in YouTube.Subaru Asia_AXN_Asian Dream_Michael Bolton_Morissette Amon

“I am thrilled to be partnering with Subaru Asia to find some of the best and brightest stars in the region and helping them rise to their full potential. Although I was signed at the age of 16, it took me eighteen years to breakthrough, so I feel I can relate to these young artists’ aspirations. It takes more than just a great voice or an x-factor to make it in the music business; it also takes commitment and drive, values which we share with my friend and collaborator Glenn Tan,” said Michael about his involvement in Asian Dream.

Along with Michael Bolton is Morissette Amon. Morissette is a Filipina singer and actress and is the other resident judge on the show. Since joining the world of showbusiness at the age of 14, she has gone on to win more than 30 awards, including Artist of the Year and Pop Song of the Year. Together with Michael Bolton, she will guide the contestants as they rise to the challenge of becoming well-rounded, versatile and captivating performers.

Joining the resident judges are guest celebrities from across Asia, including:

  • Fashion Photographer Yu Tsai (United States of America)
  • Actress Tan Kheng Hua (Singapore)
  • Singer Sara Wee (Singapore)
  • Choreographer Alif Archo (Singapore)
  • Singer and Subaru Ambassador Mild Nawin (Thailand)
  • Singer and actress Janine Weigel (Thailand)
  • Musician Thanh Bui (Vietnam)
  • Singer and actress Ho Ngoc Ha (Vietnam)
  • Asia’s Next Top Model Season 6 winner and Subaru Ambassador Dana Slosar (Thailand)
  • Asia’s Next Top Model Season 6 runner-up Mia Sabathy (Taiwan)

The contestants will be mentored by the guests to hone their skills as performers and thereafter compete head-to-head in a series of challenges. This gives the contestants an opportunity to understand what is needed to become a professional singer.

Asian Dream is produced by Refinery Media in association with Passion Films and will premiere across Asia on Thursday, 6 August at 7:25 pm (6:25 pm JKT/BKK), exclusively on AXN.

The episodes will also be available online after the broadcast at http://www.subaru.asia/asiandream.

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Hiewa Auto Gallery (Lexus) Sdn Bhd has taken over the Lexus Mutiara Damansara outlet, according to a recent announcement by UMW Toyota Motor (UMWT). This move to transfer UMWT outlets to its dealers is part of the company’s strategy to streamline its operations and focus. This plan was announced as far back as October 2017 regarding the transfer of all its branch retail operations to dealers and other parties.

Hiewa Auto Gallery has been a Toyota dealer since 2004 and also operates the Lexus Melaka 3S outlet. Hiewa Auto Gallery (Lexus) Sdn Bhd officially took over Lexus Mutiara Damansara on 1 August 2020.

Lexus_Alloy Wheel_MalaysiaThis allows UMWT to focus on high value upstream activities such as product development, marketing and dealer network support. While the dealers continue to concentrate on delivering customer satisfaction according to Toyota and Lexus standards.

With this move, UMWT promises an exciting phase of seamless support for its significant customer base, as well as growth and development of entrepreneurship to add value to the local economy.

“It is essential for Lexus Malaysia to continue achieving high customer satisfaction standards,” said UMWT President, Mr. Ravindran K.

Lexus Mutiara Damansara, Merchandise, Malaysia“I am extremely excited about working even more closely with our dealers to achieve a shared vision for Lexus Malaysia, which is to develop the concept of “Best In Town” that focuses more on one-to-one customer engagement. Although this arrangement signifies an important change for Lexus Malaysia, our customers should rest assured that our service will not be compromised, but gets even better in the future” he added.

Those who require information on Lexus network of sales and aftersales locations can visit Lexus.com.my or call the Lexus Freephone 1800-22-53987 or +603 20535730.

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Toyota has built a reputation that its vehicles are designed and engineered to last a long time. But even the best of us need proper care, what more a machine. Thus to ensure that your Toyota continues to provide a
rewarding ownership experience, regular maintenance is necessary to make sure it can perform at its optimal level. As such, UMW Toyota Motor has introduced the Toyota Service Savers (TSS) maintenance package to make servicing more convenient.

The 19 service bays at the Toyota 2S centre ensures customers' cars are promptly attended toThe TSS maintenance package can be purchased when you buy a new Toyota. Likewise, the package can be included in the Toyota EZ Beli Plan for added convenience. With the TSS package, the costs of servicing and maintenance are covered in advance. This means you can just send in your vehicle for its scheduled service and leave without worrying to to pay anything. This will further ensure that your vehicle is serviced on time.

The TSS package is valid at all 85 authorised Toyota service centres nationwide, over a period of 5 years from the time of purchase. The price of the TSS packages is model dependent and ranges from RM3,220 for the Vios (savings of RM469) to RM6,030 for the Hilux (savings of RM922).

Toyota_Dynamic Force Engine_2.5 LitreThe packages follow the servicing requirements for the particular model at recommended intervals, as listed in the Owner’s Service Manual. This includes all fluids and parts specified for replacement. UMWT assures that only Toyota Genuine Parts or Toyota-approved items and materials are used.

Further, all TSS customers benefit from the discounts of 10% for selected parts, and 20% on wheel alignment & balancing as well air-conditioner servicing packages at all authorised Toyota service centres.

For more information on the Toyota Service Savers package, you can contact any authorised Toyota showroom or service centre.

To find the nearest service centre location, visit Toyota.com.my or call the Toyota freephone line 1-800-8-TOYOTA (869682).

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The SISMA Auto Glenmaries Centre is collaborating with myTukar, the fastest growing pre-owned car trading platform in Malaysia, on a convenient trade-in and purchase system. The recently launched SELEKT pre-owned programme provides customers with a hassle-free means of purchasing an certified pre-owned Volvo vehicle. SISMA Auto happens to have the first-ever Volvo SELEKT pre-approved cars centre in Malaysia.

This partnership enables pre-owned Volvo purchasers the convenience of being able to trade-in their own cars at the Centre by leveraging on technology. myTukar’s trusted platform ensures SISMA Auto’s customers will get the best prices via a digital process that bypasses third parties.

Volvo SELEKT_Certified Used Car Programme_Malaysia“In a post-Covid 19 era, it is more important than ever for businesses to digitalise and simplify the purchasing experience for their customers. This collaboration with SISMA Auto SELEKT will merge both the functions of purchasing a new or pre-owned Volvo and trading in existing car to give customers the best experience that is convenient, safe, transparent and fast. We aim to help SISMA Auto’s customers acquire their dream Volvo faster, minus all the hassles of disposing a used car, at the highest possible trade-in value,” said Jeffrey Ong, Head of Sales and Business Development, myTukar Sdn Bhd.

“myTukar’s vision is to fuel the Malaysian automotive industry, through our technology-enabled platform and we believe that collaborations with like-minded major authorised dealers such as SISMA Auto will contribute to the overall development of the auto industry. Additionally, myTukar will also work closely with SISMA Auto on activation campaigns in showrooms and at roadshows,” added Ong.

SISMA Auto_myTukar_Volvo SELEKTMeanwhile, Gary Gladwin Pereira, Sales Manager, SISMA Auto Sdn Bhd commented, “With our first-ever SELEKT pre-owned programme in Malaysia, we are committed to ensuring that all our customers experience a seamless and premium journey of acquiring and owning a Volvo car. This includes freeing our customers from the hassle of trading their own cars through our partnership with myTukar, a trusted and transparent platform. We look forward to working closely with myTukar to offer Volvo SELEKT customers with quality service and purchasing experience.”

For more information about the SISMA Auto SELEKT Programme or to view your dream Volvo, visit SISMA Auto Glenmarie SELEKT Center at 21, Jln Perintis U1/52, Temasya Industrial Park, Shah Alam, or call 603-55698311. For customers in Kuala Lumpur, please visit SISMA Auto Bukit Bintang or call 603-21665155.

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Quill Automobiles is offering the latest Samsung flagship TVs with the purchase of a brand new BMW as a value-add. This promotion, in partnership with Samsung Electronics Malaysia, is giving away Samsung 2020 flagship lifestyle TVs, namely The Sero, The Serif and The Frame.

This deal is also a bonus to the PENJANA stimulus plan by the government which gives a 100% exemption on sales tax of locally assembled new cars, and 50% exemption for imported new cars.

BMW_Quill Automobiles_Samsung TV_The Sero_The Serif_The FrameSamsung’s The Sero, The Serif and The Frame, are designed to go beyond the traditional concept of a TV to become stylish pieces of home décor. Using that same vision to provide customers a rewarding experience, Quill Automobiles has also revolutionized the BMW purchase experience via various forward-thinking initiatives such as the QA Rewards program and the Test Drive to your Doorstep campaign.

Quill Automobiles_BMW_Dealer_Showroom“There is a lot of positive sentiment surrounding the introduction of the sales tax holiday – this is something we have all been waiting for. Our existing and potential customers will be very happy to know that on top of the government-announced benefits, we at Quill Automobiles are doing our best to ensure that you get the most value out of your next purchase with us,” said Alex Tang, Dealer Principle of Quill Automobiles.

“Our idea to work with Samsung Electronics Malaysia is something that has been brewing for a while, and we are grateful that it has now come to fruition. Buying a BMW with Quill Automobiles is always a rewarding and thrilling experience, and this is a promise to our loyal customers which we intend to uphold for many years to come,” he continued.

BMW X5 xDrive45e M Sport_Front WheelDuring these unprecedented times as the automotive industry looks towards bouncing back, lower price tags and exciting deals from car dealerships are encouraging signs that the economy is well and truly on the road to recovery.

The Sero, The Serif and The Frame TVs are only available exclusively at Quill Automobiles, Petaling Jaya, and for a limited time.

For more information on this deal and additional offerings, please visit www.quill-automobiles.com.my

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A new Volvo 3S outlet has been officially opened in Kota Kinabalu, Sabah. The new 3S by Sebangga Mitsinbo Sdn Bhd offers sales, services and spare parts and is Volvo Car Malaysia’s 14th dealership in the country. The Sebangga Mitsinbo dealership is located at Lot 923, Jalan Tuaran, Taman Sinar 88400 Kota Kinabalu, Sabah.

Volvo Car Malaysia_Showroom_Sebangga Mitsinbo 3S Centre_SabahSebangga Mitsinbo Sdn Bhd is part of the Sebangga Group and was formerly known as Sebangga Auto. It was appointed Volvo Car Malaysia’s dealer-partner in November 2019 and is the sole authorised Volvo car dealer in Sabah. This is part of the strategy by Volvo Car Malaysia to expand its footprint and cater to growing local demand.

 

Nalin Jain_Volvo Car Malaysia_Managing Director“Volvo Car Malaysia and the Sebangga Group share the same vision of protecting what is important, which is why we are honoured to have Sebangga Mitsinbo as our 14th 3S centre in Malaysia. As a brand, we want to enable a dynamic driving experience for our Sabahan customers, as they journey on the road, in life and with the brand, while also caring for the planet through a more sustainable drive with Volvo Cars,” said Nalin Jain, Managing Director of Volvo Car Malaysia.

“With the establishment of a 3S centre in Kota Kinabalu, it reinforces our commitment to make roads safer – our vision is that no one should be seriously injured or killed in a new Volvo car. With this partnership, our hope for this new dealership is to make premium, safe and quality vehicles accessible to the Sabahan community and from there, spur a movement of being safe on the road,” he added.

Volvo_ShowroomThe 5,432 sq ft 3S centre promises to provide a greater premium service experience to customers in Sabah. Inspired by the brand’s Scandinavian ideals and heritage, the Sebangga Mitsinbo 3S Centre is built according to the latest Volvo Car retail standard called the Volvo Retail Experience (VRE).

The open space is minimalistic yet functional, representing Volvo’s design language to deliver a contemporary luxury experience. The two-storey space features a showroom at the ground floor, a service centre, and a Volvo Car Lifestyle Collection and Accessories showcase. Current Volvo models such as the S60, S90, XC40, XC60 and XC90 are on display and available for test drives.

Volvo Car Malaysia_Showroom_Customer Lounge_Volvo Retail ExperienceDato’ Arif Ambrose Ng, Chairman of Sebangga Group, said: “This partnership with Volvo resonates well with our vision, in that we, too, value life above all. With Volvo being the pioneers in automotive safety, we are proud to carry the brand under our group and continue to strengthen their position as well as our mutual goal in protecting what is important. The addition of this 3S centre here in Sabah is part of our journey together with Volvo to help make roads safer for passengers and vehicles.”

The Sebangga Group will continue to drive excellence in service as well as the safety standards that has been set by Volvo Car Malaysia.

“At Volvo Cars, we understand that the value, quality and accessibility of services are just as important as the car, which is why we remain committed to ensuring that all of our customers experience a seamless and premium journey of acquiring and owning a Volvo car,” concludes Nalin.

For more information and enquiries, please visit www.volvocars.com/my/find-a-dealer or call +608 830-9888.

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Apart from its new vehicles, PROTON also considers used cars an important component in the sales cycle. Incidentally, the latest figures from the Malaysian Automotive Association (MAA) showed that used car sales grew by 100% in the first six months of 2020. This trend is within expectations as consumers look for more budget-friendly options to car ownership in a soft market.

PROTON_Certified Pre-Owned (PCPO)_Used CarAs such, PROTON sees the used car segment as a crucial piece of its overall business strategy. People need to sell their cars in order to buy a new one. Likewise, the used cars have to look for new owners. In order to manage this sales cycle, PROTON has developed a Used Car Management (UCM) department to streamline the sales and distribution of used cars in support of new car sales.

The UCM division was started in 2019, with a pilot project consisting of eight outlets located in various dealerships. The initial months were used to establish operating procedures and to train used car inspectors who would manage transactions in each outlet. In 2020, PROTON has set a goal to establish used car operations in 36 3S/4S outlets nationwide.

PROTON_Head of Used Car Managemet_Brian Cheah“With PROTON’s sales growing quickly and expected to increase over the coming years, the role of used car management has become more important as we assist customers who need to dispose of their used vehicles. When we started the UCM division in 2019 the goals set were to support new car sales and to improve the resale value of Proton cars,” explained Brian Cheah, Head of Used Car Management, PROTON.

The target set for UCM is to enhance replacement sales i.e. a current owner trades in a Proton model for a new one. The target is for UCM operations to contribute a minimum of 10% of the volume for outlets. The company has also established programmes to help achieve this target such as Proton Xchange, designed to encourage current owners to replace their current cars with the latest Proton model.

PROTON Certified Pre-Owned (PCPO) VehicleAdditionally, the sale of trade-in cars by UCM will be marketed under the PROTON Certified Pre-Owned (PCPO) banner. All PCPO vehicles undergo a comprehensive 201-point inspection and are guaranteed to have never suffered any flood or major accident structural damage. They also get a 1-year extended warranty covering the engine and transmission and are eligible for a one-time free service (engine oil and oil filter only), up to 6 months after their registration date.

“In the future, UCM will set up a dedicated Proton used car portal with an online selling platform to attract tech-savvy used car buyers. Potential customers will be able to view our stock remotely and they can also browse the website to get estimated valuations for their current cars,” added Cheah.

Despite being relatively new to the market, PROTON’s UCM outlets are already seeing a positive impact. “We started the UCM program in October 2019 and it has helped our Sales Advisors to close deals as we can now offer competitive trade-in value for used Proton cars,” said Ryan Lai, Managing Director of LHM One Stop Car Service Centre, a PROTON 4S outlet in Nilai, Negeri Sembilan.

Proton 3S Outlet, Atiara Johan Sdn Bhd, Puchong, SelangorMeanwhile, Judith Yam, Managing Director of Atiara Johan shared, “Atiara Johan was selected as the first authorized PROTON UCM outlet in June 2019. Since it was established, it boosted our sales by offering special incentives for customers who are current Proton owners. To date, we have recorded over 130 trade-in transactions with our customers expressing satisfaction for what they see as a value-added service that allows them to easily purchase a new Proton,” she said. Atiara Johan is a PROTON 4S outlet in Puchong, Selangor.

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