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Bermaz Auto Alliance Sdn Bhd, the sole distributor of Peugeot vehicles in Malaysia, has confirmed that all new Peugeot vehicles sold in Malaysia will now be covered with 5 years of warranty* and 5 years of free maintenance. This coverage is applied with immediate effect.Peugeot_5 Years Free Maintenance_Warranty_Bermaz Auto Alliance

The new coverage applies to the Peugeot 2008, Peugeot 3008 and Peugeot 5008 models. With the extended coverage, Bermaz Auto Alliance hopes to provide greater peace-of-mind to its customers and potential buyers. The free maintenance package is also meant to provide enhanced ownership experience of these award-winning vehicles.

The free maintenance package provides Peugeot owners with new approved schedule maintenance from the manufacturer and is inclusive of labour, parts and lubricants*.Peugeot 2008_Logo_Badge

For added convenience, Peugeot owners can log in to customer.peugeot.com.my to make an online service appointment to service their cars, or to just check out other important information such as vehicle details and warranty information or locate the nearest service centre or showroom.

For further information, you can drop an email to the PEUGEOT Customer Support (customersupport@baasb.com.my) or contact 03 – 7627 8818.

Lastly, all current Peugeot owners are encouraged to update their information with BAASB at https://baasb.com.my/Peugeot/index.html. All information will be protected in accordance with the Personal Data Protection Act (PDPA) of Malaysia. The information provided will allow BAASB system to check on warranty information as well as update you on the latest recall notifications.

*Subject to terms and conditions

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Scania delivered the first Scania New Truck Generation (NTG) XT G410A6x4NZ to MFJ Logistics Sdn Bhd. This NTG XT is a toughened version of the G-series designed to withstand challenging work environments. The XT bumper provides excellent protection for the components at the front of the vehicle, reducing unwanted downtime and costly cab and chassis repairs while improving mobility with its improved angle of attack. It is also fitted with headlamp protection and integrated fog lamps in the bumper to ensure they remain undamaged in tough conditions. All this helps to ensure optimised uptime and productivity, and thus a profitable operation.Scania NTG XT Delivery_MFJ Logistics

This NTG XT also comes with Contracted Services and Scania Fleet Management System (FMS) Control 10, and covered by Scania Financial Services. The Scania Contracted and Financial Services gives MFJ a comprehensive logistical solution for a total peace-of-mind. As such, profitability can be realised immediately with fixed and predictable monthly costs, and knowing that the XT can secure uptime to generate revenue through its day-to-day business operation.

Moreover, the Fleet Management System Control 10 gives MFJ a lot more information and insights to help with optimising truck operation. From core necessities like real time positioning of the XT, vehicle performance, environmental reports, service planning and defect reporting all the way to driver evaluation which will help MFJ to quickly identify potential vehicle usage improvements that could be achieved via driver training and coaching.

“I have always had the faith in the Scania brand and believe that it is the brand to own and operate my transportation business. And with the price of crude palm oil at its highest, the palm oil fruits to be transported are increasing requiring a truck that can take heavier loads. And with the NTG XT, I am able to support the transportation requirements of the smallholders more than before,” said Mad Faisal Jamaluddin, Director of Pagoh-based MFJ Logistics Sdn Bhd. MFJ was established in 2014 and focuses on the transportation of oil palm fruits that are collected daily from smallholding plantations all around Muar and delivered to the palm oil refinery for processing.

“MFJ will enjoy the best fuel consumption and the best CO2 emissions reduction which contribute to their profitability and sustainability efforts throughout the life of the truck,” said Heba El Tarifi, Managing Director, Scania Southeast Asia.

The NTG XT is also designed and engineered to give MFJ better fuel efficiency and lower CO2 emissions as it is equipped with advanced powertrain and aerodynamic solutions that gives 3% improved fuel economy. Further, the preset Economy Mode in MFJ’s NTG XT, and the Opticruise gearbox, helps save even more fuel. Additionally, the cabin is an ergonomic and comfortable environment to improve driver performance. The adjustable driver’s seat is positioned close to the door and ergonomic dashboard. The large windscreen with extended view also makes it easier for the driver to operate comfortably and safely.Scania G410 XT_MFJ Logistics

“I would like to congratulate MFJ Logistics for being the first in Johor to realise a smart investment in the XT as the precise choice for its business operations and for being the partner in Johor to take advantage of the combination of the Contracted and Financial Services which would secure a faster and higher return on its investment,” added Heba.

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In the first half of 2022, Perodua managed to sell 127,343 vehicles, which is a 30% jump from the 97,290 vehicles it sold during the same period in 2021. The Myvi remains the brand’s most popular model. Of the 127,343 units registered, the Myvi made up about 30% (38,039 units). This was followed by the Perodua Axia with 29,183 units and the Perodua Bezza, 28,719 units. The Bezza has been steadily gaining popularity as it is the most sought after model at the moment, according to the company.Perodua Myvi_Front Right_1.5 AV

The significant increase in sales can mainly be attributed to the strong demand due to the sales tax exemption deadline of 30 June 2022. “There was a significant rush in vehicle booking especially when the government extended the registration period to 31 March 2023 and we thank Malaysians for choosing Perodua as their brand of choice,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.

Perodua Bezza_1.3 AV_Front Left“Speaking of the sales tax exemption; on the last day of the initiative, Perodua saw the highest single booking day on 30 June 2022 with 25,100 vehicles orders taken,” he said. “This is unprecedented and a testament to the growth potential of Malaysia’s automotive industry given the right incentive.”

“We sincerely thank the government for extending the delivery deadline to 31 March 2023 as we needed that grace period to meet the demand so far,” Dato’ Zainal said.

Besides the sales tax exemption initiative, another key factor contributing to this sales performance was the relatively low registration of vehicles in June 2021 due to the second lockdown to reduce COVID-19 infection cases. In comparison, Perodua only registered 1,009 vehicles in June 2021, while in June 2022, it was 21,164 vehicles. On a month-to-month comparison, Perodua’s sales increased by 10.7% compared to the 18,901 vehicles registered in May 2022.

Perodua Global Manufacturing Sdn Bhd Official Opening RobotDato’ Zainal further added that the increase in registration in June 2022 was also due to improvement in the parts supply situation compared to the month of May. However, he also noted that issues such as skilled labour and parts shortages are still present and asked for understanding from customers in terms of delivery. “We sincerely apologise for the long wait and are doing everything in our power to further improve production for the benefit of our customers,” he said.

Dato’ Zainal said the company is taking steps to address this, including working closely with its suppliers. In some cases, it is providing Perodua staff to work at the supplier’s premises to ensure that parts supply continues to flow. “That being said, we hope that the manpower issue can be resolved quickly as the impact to the industry and to some extent the country is significant,” he said. While on the parts shortage, continuous communication with its suppliers and partners are ongoing to find alternative components, he said. He said that despite these issues, Perodua is still maintaining its full year sales target of 247,800 units.

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L-R: Mr Daniel Ho, Group Chief Executive Officer, Tan Chong Motor Holdings; Mrs Asako Hoshino, Executive Vice President, Nissan Motor Company Ltd; Dato’ Dr Rosie Tan, Deputy President of Tan Chong Group; Mr Nirmal Nair, Vice President, Marketing, Nissan Asia & Oceania.

Edaran Tan Chong Motor (ETCM), distributor and importer of Nissan vehicles in Malaysia, has officially launched the Nissan Serena S-Hybrid facelift. The 2022 Serena C27 comes with enhanced styling and added safety features, and is once again available in 2 variants i.e. Highway Star and Premium Highway Star.

The Serena S-Hybrid Highway Star has a retail price of RM149,888 while the Premium Highway Star variant is RM162,888. These prices are on-the-road in Peninsular Malaysia (without insurance), and includes sales tax.Nissan Serena S-Hybrid_C27 Exterior_Front & Rear

Within the engine bay is the familiar 2.0L Twin CVTC (Continuously Variable Valve Timing Control) engine that is assisted by an Energy Control (ECO) electric motor which controls the idle-stop system, and also provides torque assistance when moving off and when the engine is under high load. The S-Hybrid system is designed to give some of the benefits of a regular hybrid powertrain but without the associated higher costs.
The MR20DD engine produces 150 PS @ 6,000 rpm and 200 Nm @ 4,400 rpm, while the ECO motor assists with 2.6 PS and 48 Nm.

Nissan Serena S-Hybrid_2.0 MR20DD EngineThis hybrid drivetrain is paired with the XTRONIC CVT (Continuously Variable Transmission) with Adaptive Shift Control. The intelligent control system interprets the driver intentions from the acceleration and steering and determines the optimum transmission ratios to deliver class-leading fuel efficiency. Classified as an Energy Efficient Vehicle, the Serena S-Hybrid has a rated fuel consumption of 14.2 km/L and has a full tank range of up to 852 km.

NewSerena_Launch-HSkin_MobileOn the safety end, the 7-seater Serena S-Hybrid has the 360° Safety Shield with enhanced Active Safety available for both variants. The Safety Shield includes Intelligent Predictive Forward Collision Warning & Intelligent Forward Emergency Braking, Lane Departure Warning, Blind Spot Warning, and Rear Cross Traffic Alert.

Additionally, there is the Intelligent Around View Monitor with Intelligent Moving Object Detection to give the driver a surrounding view of the vehicle. The sensors can also detect moving objects and will alert the driver to be cautious. Meanwhile, Intelligent Driver Alertness will monitor driving behaviour to determine if the driver is lacking in alertness / attention, in which it will remind the driver to take a break. Besides these, the Serena also comes with 6 airbags (including full-length curtain airbags that cover window openings), ISOFIX system for 2nd row seats, Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EDB) and Brake Assist (BA), as well as Vehicle Dynamic Control (VDC) with Traction Control System (TCS), and Hill Start Assist (HSA).

In terms of a facelift, the Serena S-Hybrid gets redesigned dual projector LED automatic headlamps, a new V-motion front grille with a chrome pattern, redesigned front bumper with integrated fog lamps and daytime running lights, and a newly designed LED tail light and rear bumper with added Gloss Black finishing. The Premium Highway Star uses 16″ alloy wheels (in black finish) while the Highway Star goes an inch down.

Adding a more premium ambience to the cabin is soundproofing liners in the rear wheel housing. This helps to supress NVH (Noise, Vibration & Harshness) levels to deliver a quieter, more serene experience for the passengers. The Highway Star gets fabric seats (with an option for leatherette), while the Premium has quilted combination Nappa leather (in a choice of brown or black).

Other goodies included in the Premium variant are a 9″ touchscreen infotainment display with Apple CarPlay and Android Auto (vs 6.75″), front and rear driving recorders, 11.6″ roof-mounted monitor for rear passengers, “Tech-On” tray mat, trunk tray, LED room lamp, and V-Kool safety tinting film.

Standard to both interiors are 7″ full colour Advanced Drive Assist Display (ADAD), cruise control, smart entry and push button start, dual zone climate control (front), rear cooling vents and digital switch, zero gravity seats, and 7 USB ports. Furthermore, the convenient Dual Back Door and hands-free Dual Power Sliding Doors are carried over from the preceding model.

Daniel Ho_Group Chief Executive Officer_Tan Chong Motor Holding.“Edaran Tan Chong Motor introduced the first Family MPV in 1997 and since then, 4 generations of the Serena have served and met the needs of multiple generations of Malaysian families, providing wonderful moments together. More than 45,000 units have been sold nationwide to date, and in 2021, it was the best-selling Non-National Mid-size MPV in the country,” said Daniel Ho, Group Chief Executive Officer, Tan Chong Motor Holdings.

Asako Hoshino_Executive Vice President_Nissan Motor Co., LtdMeanwhile, Asako Hoshino, Executive Vice President, Nissan Motor Co., Ltd. said, “Malaysia has been an important part of Nissan’s journey in ASEAN since 1957. Nissan will continue to strive to meet our customers’ expectations by focusing on technological innovation and electrification, which will benefit both customers and society. The introduction of the new 2022 Nissan Serena S-HYBRID today demonstrates our commitment to Malaysia.”

“When we launched the Nissan Serena S-HYBRID, it was among the first hybrid models to be assembled in Malaysia and it is still the only locally-assembled hybrid MPV. This new generation of Serena has a very extensive list of features that give it a premium image – without the premium price. Now, to make it even better value for money, it comes with added safety features and fresh styling in line with the latest Nissan design language,” Mr. Daniel added.

According to Mr. Daniel, although there is the ongoing global shortage of microprocessors and logistics issues affecting production, Tan Chong Motor Assemblies (a subsidiary of the Tan Chong Motor Holdings Berhad) has done its best to minimise waiting periods for all the Nissan models it assembles at the factory in Serendah, Selangor.

“Thanks to the cooperation of our customers who have booked the new Serena S-Hybrid early, we are able to plan better and schedule production more accurately to minimise waiting time. Since we open for bookings, we have received more than 2,000 orders,” he said, adding that those who have booked a vehicle before June 30, 2022, will be able to enjoy the sales tax exemption.

For the ‘early bird’ customers who made bookings, ETCM will show its appreciation with 5 times alternate free Maintenance Services (inclusive of Parts & Labour) and the warranty period will also be up to 5 years with unlimited mileage (terms and conditions apply).

Further, via the GREEN Financing program, customers wishing to purchase the new Serena S-Hybrid are entitled to a 1.99% p.a. interest rate.

Depending on the variants, there are up to 4 colour choices, with a choice of 2-tone scheme for the Premium Highway Star. The body colour choices for the Premium variant are Dark Metal Grey, Brilliant White, Radiant Red and Diamond Black. The roof is finished in black.

For the Serena Highway Star, 3 body colours are available i.e. Brilliant White, Tungsten Silver and Diamond Black.

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PROTON has unveiled its new engine assembly line at the Tanjung Malim plant. This is one of the most advanced engine assembly lines in the country and it has been operating since April, producing the 1.5L TGDI (Turbo Gasoline Direct Injection) engine. This is the first time this engine is assembled outside of China.

Located within Proton Tanjung Malim’s Engine and Powertrain facility, the assembly line covers an area of 18,000 square metres and currently has a maximum capacity of 180,000 engines when running on three shifts. This project is also part of the RM1.8 billion earmarked by PROTON to upgrade its facilities at Tanjung Malim.ETM Proton Tanjong Malim_Factory

The 1.5L TGDI is an award-winning 3-cylinder engine deployed over multiple Geely Group brands. Its variants have been used in over 750,000 vehicles sold globally. Utilising solutions such as engine downsizing, optimised thermal and lubrication systems, a low inertia turbocharger, and homogenised GDI, the engine pairs performance with reduced fuel consumption and emissions and is capable of meeting Euro 6 requirements.

Featuring 88 stations comprising of 17 automatic, 15 semi-automatic and 56 manual stations, the 1.5 TGDI assembly line was built using an IR 4.0 ethos and features a high level of automation to boost productivity. Housed in a climate controlled clean environment that has an anti-static station to allow for the discharge of static electricity to protect the high-tech electronic components used, the assembly line moves on a conveyor system that is not only smoother but also cleaner, more durable and less costly to operate than one that uses a chain.

As a locally assembled product, PROTON sources parts from Malaysian and regional suppliers. For this engine, there are currently 72 parts supplied by 19 Malaysian and 4 ASEAN vendors. PROTON is also using the new assembly line to advance its human capital development goals, with 202 workers directly employed to work there. With an average age of 24 years, they represent the next generation of automotive talents for the nation.

PROTON Engine Assembly Line“PROTON’s new engine assembly line showcases the company keeping its promises to its stakeholders. When the agreement was made to partner with Geely in 2017, one of our commitments was to invest in Malaysia’s automotive industry both financially and through the introduction of new high technology components. The new assembly line does this while also giving PROTON an avenue to attract and develop young talents who will help drive the automotive industry and the company into the future,” said Roslan Abdullah, Deputy Chief Executive Officer of PROTON.

All workers on the assembly line have undergone extensive training with Geely as well as the suppliers of the machines, which include ABB, COMAU, FEV China, FEV India, WiBeda and Hangxin. It also deploys IoT (Internet of Things) technology such as intensive data capture and analysis tools to ensure quality meets the standards required and are maintained. Additionally, 207 Error Mistake Proofing (EMP) controls and 34 intelligent high-resolution cameras have been installed on the line to prevent process and assembly defects, and reduce downtime with 100% real-time defect detection capabilities.

“Quality is the main priority at our new engine assembly line. We know we need to show Malaysians that PROTON is capable of building reliable high-quality products, so we have left nothing to chance. Aside from the quality monitoring measures deployed on the assembly line, we also work closely with our counterparts at Geely to trouble shoot issues and share best practices in our efforts to produce a world-class engine,” added Roslan Abdullah.

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Rolls-Royce Motor Cars has announced the appointment of Emma Begley as the new Director of Global Communications. She officially assumed the new post on 1 July and replaces Richard Carter, the company’s longest-serving Board Director.

Richard had made an exceptional contribution to the global success of Rolls-Royce Motor Cars and he departs after a successful 14 year tenure to pursue alternative, further business interests.Rolls-Royce Motor Cars_Emma Begley_Director of Global Communications

Emma joins Rolls-Royce Motor Cars from BMW UK where she had been General Manager, Product and Internal Communications since 2019. In this role she was responsible for external communications for the BMW Group and its products, as well as coordinating and delivering internal communications within the National Sales Company.

Emma joined the BMW Group in 2014, working at the company’s headquarters in Munich where she was spokesperson for the member of the BMW AG Management Board responsible for Customer, Brands and Sales.

Rolls-Royce Spectre_Test_Prototype“I am delighted to welcome Emma Begley to the Rolls-Royce Motor Cars Board of Directors. She is ideally suited to her new role at Rolls-Royce. Her exceptional experience and proven track record will be invaluable, particularly as we continue to share the story of our bright, bold electric future,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Emma began her career at the BBC (British Broadcasting Corporation) before moving to Germany in 2002 to pursue a freelance career as a journalist and translator. She holds an Honours Degree in English and French, and a Post-Graduate Diploma in Broadcast Journalism. From 1 July, she will be based at The Home of Rolls-Royce at Goodwood.

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We are well into the month of July, and as you may be aware, any booking / sale of a new car going forward will include sales tax. The government had previously exempted the purchase of new locally assembled and fully imported vehicles from the sales tax (SST) but this expired on 30 June 2022. However, cars booked by this 30 June deadline are still eligible for the tax waiver until 31 March 2023, to help ease the strain on manufacturers who are still facing production / supply constraints. Thus for cars booked from this month onwards, Mercedes-Benz Malaysia has released the adjusted manufacturer’s recommended retail prices.Mercedes-Benz Autohaus_Showroom

The reintroduction of the sales tax for locally-assembled and fully imported vehicles are effective from 1 July
2022. The revised retail prices are:

Mercedes-Benz Malaysia_Price List_2022_SST

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Global tyre company, Michelin, is inviting all e-racing gamers to compete for the opportunity to represent Malaysia in the ‘Michelin Asia Cup Powered by Gran Turismo’ event. Registration for the qualifying rounds will close on 8 July 2022. The first 500 registered participants in Malaysia will each receive exclusive Michelin merchandise.

‘Michelin Asia Cup Powered by Gran Turismo’ is an e-racing competition that will use the ‘Gran Turismo’ platform on PlayStation 4 in Sport mode. The annual e-racing event makes a return and will see gamers competing for the Cup with participants from Thailand, Indonesia, and Australia.

The Grand Prize winner will win an all-expense paid trip to enjoy a once-in-a-lifetime experience, exploring Michelin’s world of passion for motorsports and mobility at the Michelin Passion Experience (MPE) event which will be held this year at the Yas Marina Circuit in Abu Dhabi, United Arab Emirates.

Meanwhile, the First Runner-Up will win a full set of tyres; while the Second Runner-Up will receive a fuel card worth more than RM 1,500.Michelin Passion Experience_Single Seater_Track

Registered participants are required to submit their best time to the Qualifying Round from 11 – 15 July 2022. The top 6 participants with the fastest lap times will be announced on 20 July 2022 to represent Malaysia in the Semi-Finals, racing with the top 6 from the 3 other participating countries.

A total of 24 semi-finalists (6 gamers each from 4 countries i.e. Thailand, Malaysia, Indonesia, and Australia) will be divided in 2 groups, each consisting of 12 gamers. The 6 fastest gamers of each group will advance to the Final Round. The Finals will be broadcasted live on 26 August 2022 from 8 PM (Malaysia time) via Michelin Malaysia’s official Facebook account and social media channels. The top 3 winners will be officially announced on 30 August 2022.Michelin_Passion Experience

It is important to note that the Grand Prize Winner must have a driving license or a race license, valid at least until 9 September 2022, to be eligible to claim the prize.

To be a part of the exciting Michelin Asia Cup Powered by Gran Turismo, you can register now at https://gperacing.com/michelin/ (until 8 July 2022).

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L-R: Fong Hon Sum, Founder & Chairman of myTukar; Derrick Eng, CEO of myTukar; Aaron Tan, CEO & Co-founder of CARRO

Pre-owned vehicles platform, myTukar, has updated its brand identity to reflect its strengthened branding and capabilities as part of the regional CARRO network. The rebranding exercise involves a new look and colour scheme to mirror that of its parent company.

The new look is just the start for myTukar as it has planned a series of exciting new changes and campaigns for roll out. “Many things have changed since the start of the pandemic: our lifestyle, habits, preferences and now, as we transition into the endemic phase, there is no better time to “tukar” your ride too. With our collective effort as a company, alongside our partners, dealers and customers who trust in our credibility, the used car industry has never been so accessible, transparent and trusted. The improvement to myTukar is beyond rebranding; we have integrated our capabilities, business, data intelligence and technical knowledge with our parent company, CARRO to bring even better value to our customers,” said Derrick Eng, CEO of myTukar.myTukar_Used Cars

myTukar_Aaron Tan_CARRO“Our regional expansion journey started with a goal to transform the traditional pre-owned car ownership process to one that is more digital. After our entry into Indonesia and Thailand, our expansion journey brought us here to Malaysia and into a partnership with myTukar, as they share our vision of enhancing the digital experience of the country’s car dealerships, to be the undisputed leader in the region. myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers, ensuring a smooth and transparent car ownership process. In aligning our brand’s identity and core values with one another, we are thrilled to be a part of myTukar’s ongoing journey,” added Aaron Tan, Chief Executive Officer and Co-founder of CARRO. CARRO’s vision and direction is to be the #1 used car marketplace in Southeast Asia and beyond.

myTukar’s rebranding follows the brand’s rapid growth in digital and physical form. Over the years, the company’s transactions grew by 63% for wholesale, 260% for retail, while net revenue had increased by 89%. In line with myTukar’s strategy to drive growth and sales, the rebrand aims to bring the company closer to consumers and prepare for further geographical expansion. According to an industry insider, demand for used cars had increased by 8% in the first quarter of 2022.Used Car Lot

Derrick added, “This rebranding is our commitment to delivering customers an end-to-end purchasing experience when they decide to buy their next dream ride. We are confident that with CARRO’s technological support, regional presence and our experience in tackling the Malaysian market, we will be able to continue our track record of growth. Our on-going efforts on physical auto fairs across the country is reflective of this endeavour, to make it easier for Malaysians to evaluate and experience our quality selection of used cars and make smart purchasing decisions when it comes to their next dream ride”.

myTukar_Flatbed Truck_DeliveryMoving forward, myTukar aims to make convenience a key aspect of the purchasing journey. The company will be introducing a fleet of flatbed trucks to deliver vehicles directly to customers’ doorsteps. In addition, customers would also be able to obtain on-the-spot trade-in value for their vehicle, enjoy low interest rates, as well as same-day loan approval and car collection.

Since its inception in 2018, myTukar has evolved into an online marketplace that offers a comprehensive range of services for all aspects of car ownership, with over 4,000 sellers. The brand’s digital platform enables users to conveniently buy or sell their vehicles from the comfort of their own homes. Connecting buyers and sellers nationwide, myTukar also provides a host of aftersales services, from insurance to servicing, and more.

For more information, visit https://mytukar.com/.

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The Audi brand now has a new official distributor in Malaysia. Taking care of the brand moving forward is PHS Automotive Malaysia (PHSAM). It will be representing the wholesale, marketing and aftersales of the Audi brand in Malaysia. PHSAM is a subsidiary of Porsche Holding Salzburg (PHS). PHS is one of the largest and most successful automotive distributors in Europe. The Austria-based company was founded in 1947 by Louise Piëch and Ferdinand Porsche, and has operations in 29 markets in Europe, as well as in Colombia, Chile, China, Singapore, Brunei, Japan and Malaysia. Incidentally, Porsche Holding Salzburg has been a wholly-owned subsidiary of Volkswagen AG since 2011.

The PHSAM team will be led by a pair of Managing Directors i.e. Erik Winter and Kurt Leitner. They also hold the Managing Director positions at sister company, Volkswagen Passenger Cars Malaysia (VPCM). Together, Erik and Kurt played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its CKD product line-up.PHS Automotive Malaysia_Audi_Erik Winter & Kurt Leitner_Managing Directors

“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market. Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,’’ said Erik.

Audi’s present product line-up includes a selection of sedans, sportbacks and SUVs such as the A5, A7, Q3, Q5 and Q8, and the performance RS models. Management processes are already in place, with other priorities being to expand aftersales services as well as strengthen the existing dealer network to achieve profitable growth.

Audi_V6 TFSI Engine“Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” added Kurt.

Additionally, Audi cars purchased from today (1 July 2022) will come with 3 years of free maintenance, 5 years of unlimited mileage warranty and 5 years of roadside assistance.

The Audi brand currently serves its customers and owners via Audi Centres located in Juru and Glenmarie, as well as an authorised Service Centre in Ipoh. The Audi Centre in Setia Alam will resume operations on 1 August 2022.

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