Mitsubishi Motors Malaysia (MMM) has officially launched its online showroom to provide digital convenience to customers. Customers now can benefit from an enhanced online experience to browse, research and buy from Mitsubishi Motors.
Leveraging on digital technology to provide customers with a complete purchasing experience is one way businesses are coping with the challenges of the pandemic. The Mitsubishi online showroom has translated the traditional processes into digital form:
360° Virtual Showroom
The Mitsubishi online showroom offers a 360-degree view of the car’s exterior and interior, and allows customers to zoom in and out and navigate in every direction. Each Mitsubishi vehicle on display has a clickable interactive button to instantly show more information about the car and its key features.
Besides a 360-degree view, the online showroom also comes with a gallery which showcases more images of the vehicles from various angles.
Test Drive 2U
MMM’s first-ever TEST DRIVE 2U online service, which was launched in May 2020, allows you to test drive a Mitsubishi car without visiting the showroom. Now you can request for a test drive experience via the online showroom as well. You just have to complete the few simple steps in the online showroom page for an authorised dealer to bring the selected Mitsubishi car to your preferred location.
If you had decided on a particular Mitsubishi model and wish to book it, but are apprehensive about visiting the showroom, you can opt to continue your purchase journey online. You just need to submit a booking request form to the online showroom website.
Subsequent to the booking request submission, an MMM authorised dealer will contact you to assist you
with the purchase process e.g. loan, insurance, etc.
MMM is also collaborating with myTukar, a leading online used car market place, to offer special trade-in values for Mitsubishi customers who trade in their car via the Mitsubishi online showroom. Customers who are interested to trade-in their vehicles can submit a trade-in assist form online.
You will have the option to request for the car inspection, handover, transfer of ownership and the collection of the sold car to be done at your preferred location and convenience.
“In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing. The launch of Mitsubishi online showroom is a strong example of MMM’s commitment to deliver a more human-centric experience by encompassing a holistic approach across three key organizational pillars: people, process and technology,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
He added, “We have always believed in creating a walk-through experience and this online showroom is an extension from getting to know the product, test-drive at customer’s convenience, and communication with the dealer to finalize the purchase journey. We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their homes.”
Furthermore, MMM has also introduced the MITSUBISHI CONNECT mobile application as an extension of its aftersales service. The mobile app offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centres, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.
The Mitsubishi Online Showroom link is: https://www.mitsubishi-motors.com.my/onlineshowroom/