myTukar is now a strategic partner with Edaran Otomobil Berhad (EON) as an automobile trade-in partner. With this strategic partnership, myTukar, Malaysia’s fastest growing used car online selling platform, will help EON facilitate a more seamless end-to-end trade-in process for its customers. myTukar will provide certified inspectors to perform on-demand vehicle inspections for EON customers. The objective of this partnership is to enhance EON’s customer experience.
EON is a subsidiary of DRB-HICOM Berhad and operates dealerships for several brands i.e. Proton, Mitsubishi, Audi and Volkswagen, via the EON, EON Automart, Euromobil and HICOM Auto networks respectively. EON’s network has 20 branches nationwide.
“myTukar is honoured to embark on this partnership journey with one of Malaysia’s most diverse conglomerates with a comprehensive automotive business. The collaboration will enable EON to leverage on myTukar’s proprietary technology-enabled platform to provide EON’s customers with instant and transparent valuations for trade-in vehicles. This will enhance customer experience at EON’s network because they are now effectively a one-stop solution centre,” said Fong Hon Sum, CEO of myTukar.
Dato’ Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM, echoed Fong’s belief, stating that the partnership is a win-win situation that provides both parties with tremendous potential and possibilities. “There is great synergy in this partnership and we are very pleased indeed to have found a like-minded partner in myTukar. Trade-ins have always been a sore point for car buyers, who today are increasingly demanding a more transparent and simplified process in their transactions. We believe myTukar’s innovative trade-in system will help boost sales of new automobiles across our branches, and more importantly enhance the overall customer experience at all our outlets. This will lead us to create more value for our customers,” said Dato’ Sri Syed Faisal.
For now, myTukar’s collaboration with EON will only cover Peninsular Malaysia. However, myTukar is planning an aggressive expansion drive with the opening of seven new branches throughout the country this year. Further expansion to East Malaysia, starting with Kuching and Kota Kinabalu, is also in the pipeline, which is set to further benefit EON in the future.
myTukar is the first within the used car online trading platforms in Malaysia to be awarded an ISO 9001:2015 Certification for Quality Management Systems. The certification is part of myTukar’s continuous effort in ensuring the highest levels of quality, trust and transparency throughout all stages of car selling on the innovative technology-enabled platform, to complement its ongoing expansion.