The current generation of Proton Saga is scheduled for launch in Bangladesh and Egypt soon albeit in a virtual manner. Similarly, a launch in Nepal will happen towards the end of the year. Additionally, the CKD operations and sales of the Saga will commence soon in Kenya and Pakistan.
PROTON has been able to sustain export activities in 2020 despite the current global situation. Its export business has grown 10.6% so far this year even with the constraints on logistics and supply chain. PROTON is expecting five market introductions to take place in the coming weeks, including the export market debut of the Proton X50 in Brunei.
“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up its presence internationally, representing both the company and Malaysia. This was part of the 10-year plan that was devised at the beginning of our strategic partnership with Geely,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON Holdings Berhad.
December is traditionally a busy month for vehicle sales locally, with this year’s bolstered by the PENJANA sales tax exemption for new vehicles.
“However, parts of the export plans were affected by the COVID-19 pandemic as each country had different responses and restrictions. Still, thanks to our diligent work and the strong support of various government agencies, we are finally getting back on track. Therefore, in just a few short weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan as well as the international market debut of the Proton X50 in Brunei,” he added.
Exports of PROTON cars began with the Proton Saga in 1989. Since then, 405,267 units have been sold in various markets globally. At the end of November 2020, the number of PROTON vehicles exported to other countries had already exceeded the total from the year before.