Shah Alam, 27 November 2019 – Cycle & Carriage Bintang Berhad’s Exceptional Journeys PR campaign has been given industry recognition at the 2019 Malaysia PR Awards. The entry titled ‘Exceptional Journeys by Cycle & Carriage’, was submitted by Cycle & Carriage’s agency, Centriq PR, for the corporate branding category and bagged the Silver award.
The Malaysia PR Awards is an industry award organised by the Public Relations and Communications Association of Malaysia (PRCA Malaysia), gathering public relations and communications professionals to recognise the industry’s best works. The award has a dedicated student category, Institutions of Higher Learning, to nurture and recognise the next generation of communicators; Centriq PR is also a proud sponsor and advocate of this category.
“A public relations programme is only successful when it is a strategic function at the core of an organisation. We are delighted that Cycle & Carriage shares this view. The award received is a testament to teamwork, dedication and passion of the account team, both consultancy and client side, towards enhancing the overall experience for customers, partners, shareholders, employees and the community Cycle & Carriage engages with. We thank everyone who played a role in this,” said Centriq PR Managing Director, Jacqueline Arnold.
Established in 1996, Centriq PR is an independent agency that provides consultancy services which includes strategic PR counsel, developing messaging strategies, designing stakeholder engagement programmes and media management. As part of impression management, the consultancy creates and implements PR programmes for corporate and financial communications, marketing communications, and issues management. Centriq PR also specialises in crisis communication, communications audits as well as spokespersons and crisis communications training.
Despite an overall challenging market outlook and intense competition in the premium segment, Cycle & Carriage had identified an opportunity to rejuvenate its brand position leading up to its 120th anniversary. With a PR strategy to communicate its ‘Exceptional Journeys’ brand promise, Cycle & Carriage managed to engage various stakeholders to raise its profile, demonstrating investment in its people, sites and systems in a challenging market.
Applauding the team for their success, Cycle & Carriage CEO, Wilfrid Foo, said, “The core of our business has always been about creating Exceptional Journeys for people. As we celebrate our 120th anniversary, we want to demonstrate our continued commitment towards delivering an overall automotive experience, driving the transformation of the automotive-retail and customer experience circuit to the Malaysian market. This award speaks volumes of the work done. Congratulations to the team!”