The Perodua Axia STYLE recently made its debut at the Seylan Colombo Motor Show in Sri Lanka. Held from 8 – 10 November at the Bandaranaike Memorial International Conference Hall, the Axia Style was displayed by local Perodua distributor, Unimo Enterprises.
At the show, Unimo collected booking for the Axia STYLE ahead of its expected delivery in early 2020. This crossover-inspired variant of the 2019 Perodua Axia range was recently launched in Malaysia in September and will be priced at Rs 3.895 million (RM89,000 as of 8 November 2019) in the island nation.
“As Sri Lanka is the Perodua brand’s biggest overseas market and one that has always been accepting of the Axia, with some 3,000 units sold since 2015, it is fitting as the new Perodua Axia STYLE’s first export destination,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
“Sporting rugged-looking bumpers with skid plate elements, all-round body cladding, roof mouldings, a rear spoiler and striking 15-inch five-spoke alloys, the new Perodua Axia STYLE reflects owners’ active lifestyles while retaining all the hallmark Axia qualities of practicality, fuel efficiency, spaciousness and ease to drive,” he added.
“SUVs and crossovers are enjoying a big rise globally and we foresee the same trend taking hold in Sri Lanka,” said Unimo Enterprises Chief Executive Officer and Executive Director Mr Mahesh Gunathilake.
“The new Perodua Axia STYLE offers the active and trendy looks of a crossover in a compact, fuel-efficient, dependable and value-for-money package that we believe will strike a chord with Sri Lankans,” he added.
Unimo Enterprises has sold nearly 16,000 Perodua vehicles since 1997. Its current line-up consists of the Axia and the Bezza; the latter being the best-selling new sub-1.0 litre sedan in Sri Lanka.
In Malaysia, Perodua reported that over 2,000 Axia STYLEs have been delivered since its launch. Overall, the company has delivered over 10,400 units of the 2019 Perodua Axia range, out of over 20,000 bookings it received to-date.
As for its overseas markets, Perodua aims to export 3,270 cars this year, which constitutes a 50% improvement to last year’s 2,184 units. So far, the company has sold over 80,000 Perodua vehicles outside of Malaysia.