In keeping up with the latest trends, Mercedes-Benz Malaysia (MBM), being the leader in the premium automotive brand segment, has updated its retail brand presence with the official launch of the revamped Cycle & Carriage Bintang showroom in Mutiara Damansara.
The new concept promises a retail experience and bolsters the brand’s customer-centric efforts in Malaysia. The new corporate identity blends silver, black elements, and wood accents with digital media, with an open-space feel that also has private areas for a more exclusive experience.
“The new brand presence redefines the future of retail. At Mercedes-Benz, we take great pride in making the customer journey just as fulfilling as the ride ahead. We strongly believe that the introduction of this new brand presence will enable us to better cater to customers together with our trusted partner,” commented President & CEO of MBM, Dr. Claus Weidner.
Meanwhile, CEO of Cycle & Carriage Bintang, Mr. Wilfrid Foo said that, “We are proud to be the very first to bring this new Mercedes-Benz brand presence and experience to our customers in Malaysia. And to us, innovation is in the ability to bring to life an experience that addresses the unmet and unarticulated need. Today’s launch is a milestone in our journey to achieve that ambition.”
The new brand presence begins the moment sales and after-sales customers step in to the Autohaus. The entrance to the showroom hosts the welcome area which acts as a single customer experience point. Each customer will be greeted by a Star Assistant who will be the “first face” and contact for any guest to the showroom.
If the customer has an appointment, the responsible consultant will be notified of his/her arrival. While for customers without any prior contact with a Salesperson and with no established purchase intention, the Star Assistant will request for a Product Expert from the available pool and who will accompany the visitor to the waiting area. At the waiting area, various seating options in semi-public or private areas can be selected for individual consultation, according to the preference of the customer.
Guests who choose to browse the showroom vehicles on their own will have digital specification sheets and price lists next to the vehicle. The presence of a Product Expert to answer inquiries can be requested at any display vehicle with the use of the attached call button. Making use of digitalisation, guests can also experience the brand virtually through the various media available in the showroom.
For new car deliveries, the handover of a new vehicle to a customer is complemented by ambient lighting, media and a acoustics for a more immersive introduction to the.
Further, leisure facilities for customers and their families, such as the hospitality café are also available while they wait for their car to be serviced.