Proton has officially opened the first Proton flagship 4S Centre in Malaysia. Operated by Fook Loi Corporation (Sabah) Sdn Bhd, the flagship centre is located in Inanam, a suburb of Kota Kinabalu, Sabah. Built at a cost of about RM17 million, the flagship dealership which is sited on three acres of land on Jalan Cenderakasih (Off Jalan Lintas) features a showroom that is approximately 16,000 square feet and a servicing area that is about 20,000 square feet housing 18 work bays. It also has two spray booths to cater to body and paint work.
For Thomas Chiu Kui Yin, Group Executive Director of Fook Loi, the decision to become a Proton dealer was an easy one to make. “Deciding to become a Proton dealer was not difficult because we see the potential for Proton in Sabah. The current range of Proton models is highly competitive and technologically advanced with features that appeal to the new generation of car buyers”.
Since the signing of the Proton-Geely partnership in October 2017, the brand has been upgrading its product line-up, facilities and services. Proton’s overall market share now stands at around 15% for 2019, having sold 52,269 to-date, a jump of 47% over the corresponding period in 2018.
Early in its rebranding efforts, Proton made a decision to have sufficient outlets in order to capture and expand its costomer base. Ideally, outlets would be spacious, comfortable, pleasing to the eye and have facilities to keep customers happy like free WiFi, kids’ corner, ample parking space and a lounge and cafe area. The brand also saw the importance of having well-trained sales and service staff at the outlets who can provide a high quality customer experience.
“These may seem like simple requirements, but they are critical ones. When customers walk into our showroom or service centre, they would like to be greeted by smiling faces and a beautifully lit area. This will then set the tone for more meaningful conversations and customers will feel welcomed and appreciated. Since outlets are our first point of contact, numerous steps have been taken to ensure that a wholesome experience starts here. These efforts have paid off. Our sales have been on an increasing trend and with our new products, we are confident that we are on track for the company’s return to profitability,” said Dr Li Chunrong.
The opening ceremony was officiated by the Chief Minister of Sabah, YAB Datuk Seri Panglima Haji Mohd. Shafie bin Haji Apdal with Dr. Li Chunrong, Chief Executive Officer of Proton, Directors of Fook Loi and senior management members of Proton in attendance.