Petroliam Nasional Berhad (PETRONAS) has been named Putra Brand of the Year at the Putra Brand Awards last week. The Putra Brand of the Year is a premier accolade accorded to the preferred brand chosen by Malaysian consumers i.e. essentially a “people’s choice award”.
The Putra Brand Awards recognises brands that best demonstrate continuous brand building commitments via communication and product innovation as well as exhibit a strong sense of corporate social responsibility.
In addition to this inaugural win, Petronas Primax and Petronas Syntium were also awarded the Putra Brand Gold Award for the Automotive Fuel, Lubricants and Accessories category. This is the ninth win for Primax fuel and the seventh for Syntium lubricants.
“We are proud to have been chosen for this award. Over the years, we strive to build a relationship of trust with our customers through our brand. It is our top priority and a continuous effort to ensure we deliver quality, innovative solutions to all our customers. Their loyalty and confidence in our brand as well as products have certainly contributed to this achievement. Thank you for making Petronas part of your everyday lives. Thank you for making us Putra Brand of the Year,” commented Dato’ Sri Syed Zainal Abidin, Managing Director and Chief Executive Officer of Petronas Dagangan Berhad (PDB) on the awards.
Petronas’ range of fuels and lubricants are the result of the knowledge, technology and innovation gained from the Petronas Fluid Technology Solutions (FTS). The cutting edge FTS is an intelligent approach to formulating advanced automotive fluid requirements that maximise engine performance.
The winning combination of Petronas Primax and Petronas Syntium has powered the Mercedes-AMG Petronas Formula One team to the World’s Constructor Championship title for the fourth time in 2017. The team is set to bag the Constructor’s title for the fifth time this year; team driver Lewis Hamilton was crowned 2018 Driver Champion yesterday at the Mexico Grand Prix, his fifth world title.
For more information on Petronas Primax and Syntium, visit www.mymesra.com.my.