Kuala Lumpur, 26 October, 2018 –A new Goodyear Autocare outlet has opened in Batu Caves to cater to the growing base of customers. Operated by Saudagar Rim Rawang (SDGR), this is its first Goodyear Autocare concept outlet, and is part of Goodyear’s strategy to expand its network for customer convenience.
The outlet is located along Jalan Sungai Dua, Batu Caves, and comes equipped with state-of-the-art service bays and comprehensive automotive service kits, designed to offer customers a differentiated automotive care experience.
“To redefine our customer’s experience, we rolled out the new Goodyear Autocare outlet concept since 2016 that combines impactful visuals, comprehensive products and service offering, and modern outlet design to make the tyre purchasing journey different here in our outlets for today’s discerning customers,” said Managing Director of Goodyear Malaysia Berhad, Ben Hoge.
“This is an inaugural partnership between Goodyear and SDGR. It reflects Goodyear’s commitment in offering a competitive advantage for its partners, from the areas of product and knowledge support, wide range of product availability, to services and after-sales support. We always seek ways to support our partners and be a part of their journey as they expand their business with the establishment of more Goodyear Autocare outlets under their belt,” he further commented.
SDGR not only offers some of the latest Goodyear tyres, including the Eagle F1 Asymmetric 3 and the Goodyear Assurance Triplemax 2, the successor to the NCT5 which will be officially launched in November, but a wide selection of performance rims as well. The outlet is also equipped to provide a variety of car servicing options and has a selection of automotive accessories for sale.
Iskandar bin Zabani and Loh Chee Hoe, founder of SDGR shared, “After building SDGR as a household brand in the rims industry, we are always looking out for ways to expand our business. We are very excited to have this venture with Goodyear, tapping into their deep product knowledge and business support to expand our presence within the Klang Valley region.”
Ben also added, “The partnership with SDGR Trading is among the many first of such ventures as we seek to expand our retail network nationwide, collaborating with retailers to continue serving our customers better. In line with our 120th anniversary celebration this year, we have also in placed plans to further expand our automotive care service, on top of building our premium line of tire offerings and various consumer promotional activities to make it a good year!’
The growth of new vehicle segments and automotive technology is an opportunity for a company like Goodyear to equip its retail points with a comprehensive range of solutions for today’s consumers. Goodyear Malaysia will be adding 28 new stores along with the 38 refurbished stores in 2018. This brings the grand total to 66 outlets that feature the new Goodyear Autocare concept.
The SDGR Autocare outlet was graced by Ben Hoge, Managing Director, Goodyear Malaysia Berhad; Chee Lip Choon, Sales Director, Goodyear Malaysia; Y.B. Tuan Mohd. Sany bin Hamzan, member of parliament for Taman Templer; Brigadier General Haji Mislan bin Anuar; Professor Dr. Ibrahim bin Hashim; as well as Iskandar bin Zabani and Loh Chee Hoe, co-owners of SDGR.