Proton Officially Opens New 4S in Setapak, Announces Booking Figures for X70 SUV
Setapak, 27 October 2018 – Proton has officially opened its latest 4S dealership last weekend. Ming Heng Motor Sdn Bhd is the latest dealership to join the growing list of Proton 4S outlets. The company also confirmed that it has exceeded its 3S/4S outlet submission approval target of 109 and that more applications to open such outlets were still being received. To-date, 113 outlet submission approvals have been recorded, accounting for a 104% achievement against the set target.
“We are very proud of this achievement as it means the market has responded well to the Proton brand by deeming it as a good investment. I commend the efforts of our existing dealers who took the opportunity to stay invested with us as well as the new dealers for their faith and vision to see the potential for Proton in the current and future automotive market,” added Dr Li Chunrong.
“When JD Power released their 2018 Sales Satisfaction Index ranking (SSI) for mass market automotive brands, it showed Proton had improved to sixth in the table with a score of 782 points. While we are not satisfied, we still managed to surpass the score of some of our major rivals, which is a sign our customers have responded positively to our efforts to serve them better. I believe with a concerted effort, we can achieve our target to be ranked in the top-3 by 2019,” he added.
Strategically located at Jalan Genting-Klang, Batu 3 1/2, the Ming Heng Motor 4S facility has a built-up area of 3,074 square meters and cost about RM6 million to build. Facilities and amenities include 14 work bays with 12 service hoists, a customer lounge, coffee area, free WiFi, kids’ play area, laptop and mobile charging facilities as well as prayer rooms. The body and paint shop is still being commissioned and will be operational by December 2018.
“The decision to apply for a dealership was made because Ming Heng is confident of the potential the Proton brand has for the future. We are thankful our proposal was accepted and look forward to a mutually beneficial relationship that is focused on delivering the best products and customer service to all customers,” said Eric Lee, Chief Executive Officer of Ming Heng Motor Sdn Bhd.
At the same time, Proton also announced that it has received over 10,000 bookings for the new Proton X70 SUV which is due to be launched very soon. Of this number, nearly 2,000 were received via the online booking platform which was available on 17 October 2018. This means this figure was achieved in just over one week. Zachary and I had previewed the X70 on two separate occasions regarding different aspects of the vehicle. You can read about it here and here.
“We are thankful to all Malaysians for the support they have given to Proton since we started accepting bookings for the Proton X70. Despite our need to control the flow of information prior to its launch, the response has been very encouraging as we have received over 10,000 bookings with those placed online via our booking platform exceeding our expectations. We were unsure how customers would react to this new method to book a car but its success points to how cars might be sold in the future.
“Now we ask for a little bit more patience from everybody as we make the final preparations for the launch of the Proton X70. This will be the first Proton SUV as well as the first car to be jointly developed by Proton and Geely. We are working hard to ensure it meets the expectations of buyers and are also investing heavily in our outlets and dealerships so that we have the necessary sales and after sales resources to support such an important product,” said Dr Li Chunrong, Chief Executive Officer of Proton.
