Honda Malaysia Hopes To Escalate Service Quality With New ‘Mall’ Concept 3S...

Honda Malaysia Hopes To Escalate Service Quality With New ‘Mall’ Concept 3S Center In Klang

Honda Malaysia has officially opened its latest 3S center in the fast-growing township of Bandar Botanic, Klang, making this the 2nd Honda 3S center in the suburb. Operated by Botanic Auto Mall Sdn Bhd, the 3S center is located at Lot 143100, Jalan Kasuarina 13/KS 017, Ambang Botanic, 41200, Klang Bandar
DiRaja, Selangor.

It is easily accessible via the KESAS highway and is strategically located near amenities such as post office, clinics, petrol stations, malls and hypermarkets, for added convenience to Honda owners; it can also support customers from neig02_1 Botanic Auto Mall Honda 3S Centre has the biggest total build-up area in Central region at almost 72,000 square feet - Malaysia 2017hboring Shah Alam, Subang and Petaling Jaya. The future MRT 3 Station is just behind Botanic Auto Mall, and will offer a convenient travel option, once completed, for Honda owners to easily run errands while their vehicles are being serviced.

Botanic Auto Mall had invested about RM 22 million into this new 3S center to serve the growing population of Honda owners. This center sits on 1.7 acres and has the biggest total built-up area in the Central region, at nearly 72,000 square feet, which allows them to handle a larger capacity.

07_2 To serve the growing customers better, Botanic Auto Mall Honda 3S Centre now has 24 service bays that can accommodate up to 120  - Malaysia 2017The Botanic Auto Mall Honda 3S center has 24 service bays and can accommodate up to 120 cars a day. These service bays include 5 Fast Service bays, 16 General Repairs, 1 Tyre Service and two Air-conditioning Service.

Additionally, Honda owners can enjoy the customer area which includes 3 large Executive and Contemporary Customer Lounges, Café Counter with free flow and a variety of hot drinks and snacks, Surau, Shuttle Service for customers and escalator connecting Ground Floor to 1st Floor (like a mall) for convenience and easy accessibility.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “I believe Botanic Auto Mall Honda 3S Centre is an inspiration to all of us. I am pleased to note that this new Honda 3S Centre has the biggest build-up area in the Central region with the latest facilities. It is designed based on a mall concept which will provide different customer experience and added convenience with easy accessibility between floors.”

Since the beginning of 2017, Honda Malaysia has recorded consistent sales numbers that further strengthens its leading position in the Non-National segment and 2nd in overall total industry volume (TIV). Total sales as at 31 August 2017 is over 70,800 units. With another new model to be introduced, Honda Malaysia is confident of achieving its 100,000 units sales target for 2017.

The Central region is Honda Malaysia’s largest sales contributor with over 33,400 units sold in the first 8 months of 2017; a year-on-year increase of 27%. In the Central region, Selangor is the highest contributor,
with over 19,300 units sold.

The increase in sales in the Central region also necessitates the need for more 3S centers particularly in the region. Service intake has increased to more than 369,700 units in the first 8 months of 2017, a 10% year-on-year growth from 335,500 units serviced.

Honda Malaysia had stated that it is committed to expand its dealership network and will open more 3S
centers for customers’ convenience and easy accessibility especially in suburban areas. There are currently 90 Honda dealers nationwide and the company targets to grow this to 93 dealers by end-2017 to serve its enlarged customer base.

To make an appointment or to find out more about the services and facilities of this new Honda 3S center, please contact Botanic Auto Mall at 03-3319 3387 (Sales and Service) or pay them a visit.

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