BMW Group Malaysia today introduced Raza Premium Auto as operator of the latest BMW dealership in the country. Situated in Kota Bharu, Kelantan, the new BMW dealership, first in the state, is set to provide the full BMW Group’s 4S services (Sales, Service, System, and Spare-parts) to customers in the area.
Welcoming Raza Premium Auto to BMW Group Malaysia’s network of dealerships, Alan Harris, Managing Director and CEO of BMW Group Malaysia said, “Being the leading premium automaker globally and locally here in Malaysia is much more than just selling and delivering cars. Instead, being committed to introducing new and relevant technologies as well as being responsible to our customers should also be a main priority. Having these values should also be a criteria of being premium.”
Harris added that BMW’s full-fledged 4S dealerships are a critical touch point to the premium experience that the BMW brand promises and that the opening of Raza Premium Auto in Kelantan is a testament to the premium automaker’s belief in sharing that experience across the country. Raza Premium Auto, on its part, is a highly experienced operator of car dealerships in Kelantan and is thus intimately familiar with the market.
Also speaking at the opening ceremony, Dato’ Seri Haji Abdul Razak, Managing Director & Dealer Principal, Raza Premium Auto, meanwhile, said, “With BMW being the leader in the premium automotive segment, we at Raza Premium Auto will be backed by only the best to optimise the delivery of our premium vehicles to customers throughout the state of Kelantan.”
Occupying a total built up space of 7,800 square feet, Raza Premium Auto’s outlet complies with the BMW Group’s latest standards, furniture, and offering for retail dealerships. Its showroom has floor space to fit up to three display vehicles at one time, with a further two to three vehicles available for test-drive by customers. Comfort amenities include a customer lounge area, Isetta Bar, meeting rooms and discussion rooms, whilst the outlet’s service centre has four bays to handle aftersales.
Picture: Official BMW release.