Infiniti is readying a challenger to take on the premium entry-level segment with the first ever Q30 hatchback to take on the likes of the Mercedes-Benz A-Class, BMW 1 Series, and Audi A3. Based on the Q30 Concept first seen at the 2013 IAA Frankfurt Motor Show, the actual production vehicle will make its first public appearance at the same motor show this year on 15 September.
“The Q30 Active Compact delivers the distinctive design, the driving dynamics and the individuality that our customers expect of an Infiniti vehicle. With our first ever entry in the compact car segment, we continue the product offensive and provide additional options for our discerning customers,” said Infiniti President Roland Krueger.
Categorized as a Premium Active Compact vehicle by Infiniti and described by the company as a ‘category-breaking’ vehicle, the Q30 will be made at a recently-completed £250m extension of Nissan’s Sunderland plant built specifically for production of Infiniti vehicles. The Q30 will be the first Infiniti vehicle to roll out from that plant, making the United Kingdom the fourth country in three continents to build Infiniti vehicles.