Perodua’s has announced its sales figures for the first nine months of the year, and there is a 10% increase from the corresponding period of 2011 to report. Compared to 127,200 units sold in January to September 2011, 139,400 units were sold in the first nine months of 2012, with sales of the new Myvi and resurgent demand for the Alza spurring the increase.
There is nevertheless a year-on-year decline for third quarter sales, a 3% reduction from 47,700 sold in the third quarter of 2011 to 46,500 sold in the same period of 2012. Perodua attributes this mild decline to tightened financial terms from Bank Negara affecting sales of the Viva. Bookings remain strong, however, with 61,800 signatures in the order books. Monthly sales for September closed at 13,900 vehicles, up from 13,200 vehicles sold in Sep 2011.
Barring no unforeseen circumstances, Perodua remains cautious positive in achieving its targeted 188,000 sales target by year end. Based on the forecasted total industry volume of 615,000 by the Malaysian Automotive Association, this figure will translate to a 30% market share by year end.
“Moving forward, Perodua will aggressively engage in traditional marketing campaigns and will introduce new packages specifically targeted to key demographics in order to further enhance sales,” Perodua Managing Director Datuk Aminar Rashid Salleh said.
“One such campaign is the recently launched “What’s Up, Graduates!” campaign specifically designed to attract those who recently graduated and undergraduates to purchase our vehicles,” he added.
On the export front, Perodua shipped out 7,800 units for the first nine months of the year, a 53% increase from the 5,000 units exported in the same period of 2011. From that total, 4,600 units went to Indonesia, accounting for nearly 59% of Perodua’s total exports.
On after sales, Perodua saw 1.34 million vehicles patron its service centres nationwide for the first 9 months of the year; up 5% from 1.27 million in the same period last year. According to Aminar, this figure represents 53% of total Perodua vehicles still in operation returning to the company’s authorized service centres.