NAZA FOCUSES ON CUSTOMER SATISFACTION AS KEY PROMISE FOR THIS YEAR
KUALA LUMPUR, March 6, 2009: THE Naza Group of Companies is taking aggressive moves to position themselves to capitalize on the economy when it rebounds.
The companies under SM Nasarudin SM Nasimuddin’s purview are the Automotive Group comprising Naza Kia, Nasim (Peugeot), Naza Corporation, Naza Kia Services, Naza Automotive Manufacturing, Naza Kia Academy, NZ Galaxy; the property development / investment group comprising Naza TTDI, Naza Pan Asia; as well as the F&B Group, NZ Communications, Naza Defence and the Naza Hotel chain in Malaysia and USA. SM Nasarudin’s automotive business divisions are represented in the whole value chain of the automotive industry.
When asked about the business potential of the companies under his care during the current economic climate, he said “There will always be a demand for good products and services that are affordable and of high quality”. He adds that the factors that are going to make a difference in their products and service will hinge on customer satisfaction. Effort will be spent on ensuring that customer needs are met so that the customer satisfaction index of the companies is always on the uptrend.
In line with the business direction to strengthen the group’s hold on all segments it is represented in, SM Nasarudin’s automotive group plans to increase car sales to 28,000 units this year. They intend to achieve the target by launching 2 new Naza models, 1 new Kia model and 3 new Peugeot models in the course of the year.
SM Faliq SM Nasimuddin appointed Group Managing Director of Naza TTDI
SM Faliq SM Nasimuddin had been appointed Group Managing Director of the award winning Naza TTDI by SM Nasarudin, the chairman of Naza TTDI. The property development group is enthusiastic about expanding their business. The group intends to increase their landbank, which currently stands at 447 acres. “We will be launching a new high-end residential development at Bukit Indah, Ampang, next month and we expect to market more than 50% of the 136 units within this year,” said SM Faliq.
Naza TTDI has a gross development value of RM7.6 billion with book orders of RM1.8 billion and unbilled sales of RM1.5 billion, which will see the company through the next three to four years.
SM Faliq said that the Naza TTDI corporate tagline of “Delivering Quality Ahead of Schedule” falls in nicely within the group’s effort to hinge on delivering customer satisfaction. To this, he added that the Laman Seri homes project had garnered a high 83% score under the QLASSIC quality scoring system by CIDB (Construction Industry Development Board). This is evidence that the products under Naza TTDI have achieved high standards.
In general, all the companies under SM Nasarudin’s purview will be taking an aggressive approach this year, focusing on customer satisfaction in their bid to increase market share in their respective fields.
As a result of this approach, the companies’ are expected to provide training for their employees to enhance their skill sets in line with the group’s business direction to further develop human capital. The group’s staff strength currently stands at 2,500 employees and SM Nasarudin confirms that amidst this current turbulent time, the companies under his charge will not downsize or retrench its workforce. The group will instead focus on cost management with the emphasis on lean, quality management.
SM Nasaruddin concluded that this is the beginning of a change within the companies under his purview; a change that will bring customers closer to the companies’ products and services as well as its brands.
The other Naza Group of companies that do not fall under the purview of SM Nasarudin, will fall within the responsibility of SM Faisal SM Nasimuddin, who is the elder brother of SM Nasarudin.
