Lexus Malaysia To Highlight Tazuna Concept In Latest Roadshow

Lexus Malaysia will be hosting a series of roadshows where it will highlight the Tazuna Concept. This concept can be found in the latest Lexus NX. with a restructured and functional internal layout that offers the driver intuitive control.

The Tazuna Concept (reins in Japanese) is inspired by the symbiotic relationship and interaction between a jockey and his race horse. Much like the teamwork between the jockey and the horse, a Lexus NX driver has total control of the vehicle, using only the slightest of movements. To make this concept possible, a lot of thought, design and technological aspects had to be studied and looked into. For instance, Lexus designers worked with Lexus’ Takumi artisans to perfect the design relationship between steering wheel and shift lever to minimise movement, and making switches more intuitive and instinctive. 

Extensive research was also done to find the perfect shoulder-to-fingertip distance of various people worldwide to define a layout between steering wheel and driver’s seat that fits all drivers comfortably while maintaining good body posture. The new touch-tracer switches on the steering wheel can also be customised to suit a driver’s preferred function or command, thus further eliminating the need for a driver to look away from the road ahead. Its operation is also shown in the head-up or multi-information display. Additionally, operational switches are located within the driver’s reach, minimising or eliminating the need for posture change while driving.

Moreover, all relevant controls are grouped together and brought closer to the driver in an easy eye-level view where a driver can see everything in just one glance, boosting the driver’s confidence and drive quality.  

“With the introduction of this new concept, we want drivers to be able to experience a more immersive drive with an intuitive interface that will allow drivers to develop a special bond with their vehicle. The key to the Tazuna Concept is for drivers to always be safe and in full control as they perform functions such as shifting gears or accessing control buttons. It is the kind of emotional and instinctive connection between driver and car that Lexus strives to achieve while designing the cockpit of the Lexus NX,” said Datuk Ravindran K., President, Lexus Malaysia.

This pioneering and original concept will redefine the ideal cockpit space for drivers. For example, only the most frequently used physical buttons are retained, with some located on the steering wheel itself to allow adjustments or changes to be made with just a flick of the finger. Meanwhile, other less frequently used buttons and switches have been embedded into the large 14″ multimedia touchscreen display which sits in the middle of the dashboard. This infotainment display comes with a navigation system along with Apple CarPlay and Android Auto for complete connectivity.

To experience Lexus’ unique Tazuna Concept, you can visit the upcoming Lexus roadshows:

• 1Utama Shopping Centre (18 – 22 October) : Wednesday, Thursday & Sunday (10 AM – 10 PM); Friday & Saturday (10AM – 10:30 PM)
• Waterfront Desa ParkCity (26 – 29 October) : 9 AM – 9 PM
• Imago Mall, KK (3 – 5 November) : 10 AM – 10 PM
• Vivacity Megamall, Kuching (3 – 5 November) : 10 AM – 10 PM

Alternatively, you can visit the nearest Lexus Centre where the NX 350 F Sport and NX 250 Luxury are on display.

From now until 31 December 2023, there will be exclusive rebates when you book a Lexus NX (applicable to ready-stock Lexus NX models only).

For more information about the Lexus NX, please visit https://www.lexus.com.my/