Seong Hoe Premium Motors In Melaka Refurbished To Offer Premium BMW Experience

Melaka’s longest-serving BMW authorised dealership, Seong Hoe Premium Motors, had recently refurbished its showroom to offer customers the premium BMW experience. Having been around since 1979, it recently reopened its showroom which is now home to the BMW brands i.e. BMW M, BMW i as well as the MINI brand.

The newly refurbished dealership now features an upgraded suite of premium services and facilities. The new showroom has a built-up area of over 7,100 square feet and can fit up to 10 BMW display vehicles, as well as 3 MINI vehicles. There is also an exclusive MINI showroom on the mezzanine floor. The dealership also features a New Car Handover Lounge, Isetta Bar, RATC (reception at the car) bay and a BMW AC/DC charging station, besides complimentary internet access. And for customers interested in Seong Hoe Premium Motors’ BMW Premium Selection offerings, they can view the vehicles at a new facility nearby this dealership.

The 50-strong team of dedicated and trained members of Seong Hoe Premium Motors are ready to provide customers with a range of premium services including BMW Service, BMW Lifestyle, Original Parts and Accessories, BMW Financial and Insurance Services, Fast Lane Service, Pickup and Delivery Service, as well as Roadside Assistance. Additionally, MINI Service, Lifestyle and Accessories are available as well.

“As demand for our highly-desirable premium vehicles continues to expand in tandem with our offerings across all our portfolios, it is a natural progression for us to raise the bar for one of our most important customer touchpoints – our dealerships. This is to ensure our esteemed customers are able to experience every step of the way for themselves the Premium Ownership Experience. We are especially pleased that Seong Hoe Premium Motors shares in this commitment, continuing to deliver world-class standard service for all our customers in Malacca, and we are confident that the newly refurbished showroom will only represent an enhancement of this experience,“ said Hans de Visser, Managing Director of BMW Group Malaysia.

Loy Suan Chiow, General Manager of Seong Hoe Premium Motors added, “We owe it to the support of our loyal and strong customer base, who continue to put their trust in us for over the past 4 decades in delivering the Premium Ownership Experience. To date, we have successfully delivered over 400 units of vehicles annually, complemented by the highest standards in customer service. It is a point of pride for us here at Seong Hoe Premium Motors and one that we intend to extend to our newly enhanced dealership, allowing us to better serve our customers in Malacca and the surrounding areas. With impressive success, Seong Hoe Premium Motors is anticipating a market potential of delivering over 1,000 units of BMW and MINI vehicles within the next three years.”

Seong Hoe Premium Motors Sdn Bhd is at Lot 2020, Jalan Semabok, Taman Sinn Semabok, 75050 Melaka. It is open from 8:30 AM to 5:30 PM, Mondays to Saturdays, and 10 AM to 3 PM on Sundays and public holidays.

To learn more about the new dealership, visit https://www.bmw-seonghoe.com.my/.