Continental Tyre Malaysia had run its Wheely Great 150 Years campaign last October to celebrate Continental’s 150 years of innovation and impact. The campaign, which ran until the end of 2021 included a series of events and promotions to thank loyal customers, and also to give back to the community.
During this campaign, customers who purchased 2 car tyres or 1 motorcycle tyre had the chance to receive up to RM100 worth of e-vouchers. Further, from each sale, Continental allocated RM5 for a charitable cause. This initiative had netted a total of RM115,500 which has been donated to Kechara Soup Kitchen (KSK).
The proceeds from Continental’s sales was directed to KSK’s Be the Light Household Items Project and Food Mission 2022. Thanks to this programme, a total of 615 urban poor and Orang Asli families gain access to essential items and will benefit from Continental’s donation. Packages of food and appliances worth RM150 will be given out to families located in different states across Peninsular Malaysia. The first 150 families to benefit are some in the Klang Valley and Pahang. Members of Continental Tyre Malaysia will volunteer to visit the families to ensure they have received their donations.
Andrea Somorova, Managing Director for Continental Tyre Malaysia, is grateful for the enthusiastic response to its 150th anniversary’s social responsibility effort. “We are thankful for our customers’ participation and the opportunity to contribute to our community. All of us at Continental wish to do our part to uplift society, especially amid the ongoing difficulties of living in pandemic times”. Continental has been around since 1871, and has been pioneering the world’s approach to mobility and technologies.