Mercedes-Benz Malaysia Christmas In A Shoebox Brings Cheer To Kids

Mercedes-Benz Malaysia is continuing its tradition this year of bringing joy to less privileged children. Now in it’s 11th year, the company’s social initiative, “Christmas in a Shoebox”, provided cheer to 30 children from Rumah K.I.D.S.

Mercedes-Benz Malaysia employees chauffeured the children to the Bukit Jalil Golf and Country Club where the party was held. The event was done in partnership with the Nicol David Organisation (NDO). Upon arrival, the children were treated to a host of fun and interactive telematches aimed at nurturing talent development, building team spirit, and inculcating values through sports.

“Children bring so much joy into our lives and they are our future. At Mercedes-Benz, social responsibility is one of our core values and is firmly anchored in our value system. We are committed to nurturing and empowering these little ones and hope to support them as much as possible to build a better tomorrow. Throughout our 11 years of this Christmas in a Shoebox initiative, our employees have come together to give back to the community in a meaningful way and we’re glad to be able to organise this with Datuk Nicol David through her new organisation,” said Ms. Sagree Sardien, President and CEO, Mercedes-Benz Malaysia.

Ms. Sardien and Mr. Michael Jopp, Vice President, Sales & Marketing also dressed up as Mrs. Claus and Santa to entertain the children and present them gifts. These gifts were purchased by MBM employees based on the children’s Christmas wish list.

In 2022, Mercedes-Benz Malaysia is committed to expanding its involvement in the community and further strengthening its partnership with NDO through a joint sport project collaboration to build a positive future for children. This collaboration aims to empower boys and girls from B40 and M40 families around the 3 core values of positivity, confidence, and respect through the values of sports and education. Children will be taught valuable life skills around self-awareness, healthy habits, and be given the opportunity to boost their English language proficiency.

“Having worked with Mercedes-Benz Malaysia for many years, their commitment is evident, and we are overjoyed to have them onboard for this partnership. This is the new beginning for NDO and myself to give back to the local community and to share the knowledge that I gained from my squash career. I realised that I had other experiences from squash that I can tap onto and do new things to create an impact. Through this platform and the support of Mercedes-Benz Malaysia, I believe we can together create an impact to nurture our next generation,” said Datuk Nicol David, Founder of Nicol David Organisation.

This collaboration is Mercedes-Benz Malaysia’s first official partnership with the organisation, leading into 2022, with more to come. Globally, the leading premium automaker is also one of the founding partners of the Laureus Sport for Good Foundation, which champions sports as parts of the brand’s key social responsibility pillar.

Rumah K.I.D.S is founded in 1991 and reaches out to abused, orphaned and abandoned children. The word K.I.D.S stands for “Kanak-kanak ini diSayangi” and truly, at Rumah K.I.D.S. – they are loved and cared for. Under the guidance of house parents, the children are introduced to a new family where they develop friendships with other ‘brothers’ and sisters in a loving environment. They find joy and security in a healthy routine of study, chores, play and rest. Beyond providing the children’s basic needs of food, clothing, shelter and education, Rumah K.I.D.S also cares for the spiritual, mental and physical needs of every child.