Toyota Loyal-T Programme Available For All Toyota Owners

Toyota Loyal-T Programme Available For All Toyota Owners

UMW Toyota Motor (UMWT) has launched the Toyota Loyal-T Programme to reward customers’ loyalty to the brand. This programme promises to give ALL Toyota owners even greater value, better rewards and enhanced convenience. It replaces the previous Toyota Merit programme which had ended in June.

Toyota_Service Centre_Aftersales_Work BayThe Toyota Loyal-T Programme allows all Toyota customers to earn points through vehicle purchase, vehicle servicing, spare parts purchase, vehicle insurance renewal as well as body and paint repairs at any Authorised Toyota Outlets nationwide. By accumulating points, you can then exchange them for E-service vouchers which you can redeem for future services.

“We have a big Toyota family with many customers across the whole country; and it has always been our endeavour to ensure that they feel appreciated. Looking back, we have implemented numerous value-added initiatives and improved services to constantly increase customer convenience. These efforts, and many more to come, are a means of saying thank you to our customers for their continued trust in the brand and support, and we would like to now consolidate all of these efforts with the introduction of a loyalty programme to reward our customers directly,” said UMW Toyota Motor President, Ravindran K.

Meanwhile, UMW Toyota Motor Deputy Chairman, Akio Takeyama said this concept of a total reward scheme and all-encompassing membership structure is one that defines a long-lasting bond between Toyota and its customers.

Toyota Corolla Cross_Tail Lights“Buying a Toyota is just the beginning. Like any relationship, you will go through an introduction, and as you come to know one another better, trust develops, and over years the relationship strengthens. People come and go, but the bond will always remain. This wholesome membership structure for the Toyota Loyal-T Programme recognizes this bond, and it is a sign of our commitment that we will always be there for our customers for generations to come,” he said.

You can sign up for the Toyota Loyal-T Programme through the Toyota Drive mobile application which is available from Google Play or Apple App Store. Get the app installed and opened then register your details with Toyota. UMWT will treat all information in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).

Toyota owners are encouraged to take advantage of the new Toyota Loyal-T Programme and all the rewards and benefits that it offers. UMWT will continue to prioritise customer satisfaction and appreciation, and add even greater value to the entire Toyota ownership experience.

For more information, visit


Leave a Reply