Nearly 9,000 Perodua Ativa Registered Since Launch

The Perodua Ativa was launched in early March 2021, and the company has registered a total of nearly 9,000 Ativa by the end of April. In the month of April alone, Perodua registered 4,624 units of Ativa, which is an estimated 22% of its total registered vehicles of 20,399 for the month.

Perodua reports that demand for the Ativa continues to be strong, averaging about 290 bookings daily. “We thank all Malaysians for their strong support,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.

However, month-to-month sales numbers have reduced by about 16.5% to 20,399 vehicles (from 24,431) mainly attributed to the global shortage of semiconductors affecting multiple industries.

“The waiting period for the Ativa is currently between two and four months, depending on the desired colour and variant. We advise our valued customers to speak to our authorised sales advisors for accurate and up-to-date delivery times of the various variant-colour combinations of the Ativa,” said Dato’ Zainal.

“Despite the global semiconductor chip shortage, Perodua managed to produce 20,278 vehicles in April 2021, pushing our year-to-date production to 80,661 units,” he added. “The chip shortage is our top priority at present and we are deploying all our resources to deal with it, including working closely with the government and our business partners for viable solutions”.

Total sales for Perodua in the first 4 months of 2021 adds up to 78,304 vehicles, which is a 74% jump when compared to the same period in 2020 (45,034 vehicles). But it is noted that the sales performance for the 2020 period was affected by the first Movement Control Order (MCO) which disrupted production and sales activities.

Despite the semiconductor supply hiccup, Perodua is still committed to making deliveries as timely as possible, especially to fulfill demand within the sales tax exemption period which ends in June. Perodua also targets production of 272,000 units (+23% from 2020’s 220,968 units) and 2.4 million service intakes (+20% from 2020’s 2 million service intakes) this year. With these projections, it is also expecting to lead to a record purchase of RM6.5 billion worth of locally-sourced components this year.

According to Dato’ Zainal, Perodua is maintaining its 2021 sales target at 240,000 units for now, which is 9% over the actual 2020 sales performance.