PROTON Achieves Third Straight Month Of Sales Growth In May 2025; e.MAS 7 Breaks 900-Unit Barrier
PROTON continues its upward momentum in 2025, chalking up its 3rd consecutive month of sales growth with a total of 13,328 units sold in the month of May. This figure represents a 6.1% increase year-on-year compared to May 2024 and includes domestic, export, smart EV as well as Proton e.MAS vehicle sales.
From March to May, PROTON’s combined year-on-year sales growth stands at 10%, pushing year-to-date (YTD) sales to 61,087 units. The national automaker estimates a 19.2% market share both for May and YTD, based on a projected Total Industry Volume (TIV) of 69,495 units. 
SUVs & Sedans Continue To Drive Domestic Growth
PROTON’s performance in May was led by strong showings across its SUV and sedan line-up, with models such as the Proton X70 facelift recording the highest growth. This updated C-segment SUV posted a 44% month-on-month increase, ending May with 982 units sold, and bringing its YTD total 53.1% ahead of the same period in 2024.
The Proton X50 remains a consistent segment leader and contributed 2,198 units, bringing its YTD total to 9,704 units, which is 14.3% higher than last year. Meanwhile, the flagship Proton X90 posted 224 units sold, up 15.5%, reinforcing its hold on the premium D-segment SUV category.
Concurrently, sedan sales mirrored the SUV trend. The evergreen Proton Saga remains the brand’s volume champion with 5,513 units, a 5.8% increase over April. The Proton Persona followed with 1,385 units, up 4.3%, while the Proton S70 saw 1,763 units sold, a gain of 2.7%. The Proton Iriz also recorded healthy growth with 331 units, marking a 14.1% improvement, retaining its position among the top B-segment hatchbacks. 
e.MAS 7 Hits New High As Malaysia’s Best-Selling EV
Meanwhile, the all-electric Proton e.MAS 7 continued its dominance in the EV market, setting a new monthly sales milestone with 916 units, sold across domestic and export markets. This is the first time e.MAS 7 sales have surpassed 900 units, bringing its YTD total to 3,632 units. It remains the best-selling EV in Malaysia for 5 straight months.
“After a slow start to 2025, sales of Proton vehicles have shown an upward trend over the last three months. This is a direct result of our promotion efforts as well as the strong attraction car buyers have to our range that offers stylish, technology driven products sold via an industry leading network of 3S/4S outlets,” said Dr Li Chunrong, Chief Executive Officer, PROTON. “Going into the second half of 2025, PROTON is confident we can maintain our momentum as we initiate a flurry of events and model introductions in line with the next phase of our overall business plan.”
Export Sales Surge Ahead By 36.6% In 2025
PROTON’s export activities also saw a 36.6% YTD increase compared to 2024, thanks in part to strategic model introductions and regional expansion. The company launched CKD production of the left-hand-drive Proton Saga in Egypt, and hosted promotional events for the e.MAS 7 in Nepal and Singapore. 
June will mark another milestone as PROTON will introduce the e.MAS 7 in Trinidad & Tobago, becoming its second EV export market after Nepal. So far, 233 units of the e.MAS 7 have been exported.
Leading export models are the Proton Saga (710 units), and Proton X50 (694 units, a 360% increase in export sales compared to the same period last year).
“The increased focus placed on growing export sales is paying short term dividends as we see an immediate uptick in volume. Penetrating and being successful in overseas markets requires long-term commitment and PROTON is confident we can achieve our goals with a structured plan to manage our expansion,” added Li Chunrong.
