Sime Darby Motors Malaysia (SDM Malaysia) has teamed up with SpareXhub online store to further digitalise its customer experience. With this collaboration, SDM Malaysia hopes to offer vehicle owners an additional avenue to purchase genuine automotive spare parts at competitive prices.
“This collaboration is a good example of how we consistently innovate and leverage on technology partners to enhance the customer journey, especially in the face of the current pandemic limiting in-person experience. It is also in line with our digital transformation plan to have end-to-end digital solutions by allowing contactless orders, payment and delivery, for an improved customer experience. Car owners, especially those without manufacturers’ warranties, can now have peace of mind when purchasing genuine spare parts from SpareXhub in a market that is flooded with original equipment manufacturer (OEM), aftermarket and used parts,” said Managing Director of SDM Malaysia’s Retail and Distribution arm, Jeffrey Gan.
“The digital transformation in the automotive industry is certainly opening up new opportunities for us. This collaboration will not only expand our digital outreach to customers with selected post warranty models, it will also cater to stockists and independent workshops who register on the online store at www.sparexhub.com,” he added.
The partnership with SpareXhub, which is a genuine spare parts e-commerce platform owned by ACS Pentas (Asia) Sdn Bhd, will give customers the ability to source, order and purchase original automotive spare parts of their preferred brands (including BMW Motorrad) in a one-stop contactless platform at great prices.
Besides benefitting consumers, SDM Malaysia stands to gain operational efficiency by freeing up warehouse space and better management of inventory by increasing stock turnover and reducing obsolescence.