Cycle & Carriage has launched the first Mercedes-Benz virtual showroom in Malaysia to meet changing consumer expectations and augment how car buyers begin their exceptional journeys with Cycle & Carriage and Mercedes-Benz.
The Cycle & Carriage Virtual Showroom will continue to maintain high-touch retail engagement where the online experience complements and enhances the physical retail experience. Just like a physical showroom, you can virtually explore both the showroom and vehicles in an immersive experience.
“The low-touch economy spurred by e-commerce marketplaces has propelled a need for us to re-engineer our strategy in the luxury car segment. While our physical retail experience will certainly be here to stay, complementing it with an immersive online experience and seamlessly incorporating both channels would make the purchasing journey better for our customers”, said CEO of Cycle & Carriage Bintang, Wilfrid Foo. “Our customers’ car-buying journeys can begin not just at our showroom, but at their fingertips. We hope that with a seamless offering, we can deliver on our promise of delivering Exceptional Journeys to our customers in ways that meet those needs.”
The Cycle Carriage Virtual Showroom currently showcases nine Mercedes-Benz models, from the sporty A-Class hatchback to the luxurious S-Class saloon, and the bold GLC SUV. From the comfort of your own space, you can enjoy external and internal 360° views of the cars and customise them using the car configurator. Additionally, there are exclusive in-depth Cycle & Carriage Expert Review videos on the more popular variants if you want to know more.
Detailed information about each vehicle’s specifications is available just a click away. Once you have previewed each vehicle, you can place an appointment for a test drive at your preferred Cycle & Carriage Autohaus. This is part of the kind of privileged and personalised retail experience that customers have come to expect from Cycle & Carriage.
“We believe that to be a trusted dealer partner, we need to deliver on that promise of meeting our customers’ evolving needs. Our new virtual showroom is one of the many investments we are making to nurture the overall customer experience and together with our physical showrooms, our customers can begin their ownership journey with confidence,” adds Foo.
Tour the Cycle & Carriage Mercedes-Benz virtual showroom here: https://showroom.cyclecarriage.com.my/index.html