The PROTON X50 has just been officially launched. Its four variants are priced as follows: RM79,200 (Standard); RM84,800 (Executive); RM93,200 (Premium); and RM103,300 (Flagship). These prices are on-the-road without insurance for Peninsular Malaysia, and valid until 31 December 2020 during the sales tax exemption period.
The Proton X50 will come with a comprehensive package of benefits to enhance the ownership experience. This includes a 5-year unlimited mileage warranty and a 5-year data package of 1GB of data each month. Customers who insure their X50 with the PROTON Premium Insurance Coverage Package will enjoy benefits such as:
- All Driver Coverage
- Flood Relief Allowance of up to RM1,000
- Waiver of Betterment Costs for up to 10 years
- Agreed Value Coverage of up to 12 years
- Key Care Cover of up to RM1,000
- Personal Accident Coverage of up to RM15,000.
PROTON’s in-house finance company, Proton Commerce Sdn Bhd is also offering low financing rates that start from 2.22% per annum for X50 buyers. Furthermore, the first 30,000 customers who make a booking by 31 December 2020 will also receive free labour charges for five service appointments.
“We are confident customers will be pleased by the specifications, price and benefits package offered with the Proton X50. There is a variant to suite every need and budget and we hope that just like the Proton X70, our new SUV will bring new customers to our showrooms,” added Roslan Abdullah.
This is the second SUV model from PROTON subsequent to the dominant X70. Based on the Geely Binyue / Coolray, the X50 is placed as a B-segment crossover / SUV, making it a new segment for the national carmaker.
Similar to the Proton X70, developing the Proton X50 required both PROTON and Geely to collaborate on multiple levels. This included having staff in China and Malaysia working in cross functional teams and also doing as much as 1.9 million kilometres of testing on Malaysian roads to adapt the vehicle to the hot and humid climate and unique road conditions here. At the same time, the company’s production engineers began assembly trial, pre-production and finally full production units of the Proton X50 at the new production line in Tanjung Malim, which was completed in 2019 at a cost of RM1.2 billion.
“The amount of public interest for the PROTON X50 has been unprecedented, especially during a year that has been affected by external factors. We received inquiries from as far back as a year ago and thanks to frequent updates in the media the level of expectation amongst Malaysian car buyers is high. The onus is therefore on PROTON to keep waiting times manageable and to deliver a product that meets the technology, performance and quality expectations of our customers,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.