Sime Darby Auto Selection (SDAS), a subsidiary of Sime Darby Motors which deals with used cars, is collaborating in an exclusive partnership with myTukar, the online car bidding platform. The company hopes that this partnership will improve the used car trading experience for customers.
The partnership with myTukar will expand the SDAS network nationwide, enabling better access to a wider procurement grid which would present more choices to SDAS’ customers. There will also be an online pre-owned car transaction database which would provide transparency and improved accuracy on actual market transactions.
SDAS started off as a certified BMW Premium Selection dealer. Today, it is a multi-brand dealer for pre-owned vehicles, with three branches in Klang Valley and one in Johor Bahru. The collaboration with myTukar is expected to enhance SDAS’ management of its inventory by anchoring on myTukar’s proprietary big data analytics of used car transactions.
“We aim to become the largest and most trusted certified pre-owned car dealer in Malaysia. The digitalised process that myTukar provides ensure that our customers will receive the highest trade-in value, through a seamless and transparent experience for peace of mind in selling their cars and buying used cars. We look forward to a fruitful partnership with myTukar, and to finding more ways to make the pre-owned car trading experience a breeze for our customers,” added Jeffrey Gan, Managing Director, Retail and Distribution, Malaysia, of Sime Darby Motors.
“myTukar is excited to begin this journey with Sime Darby Auto Selection and we welcome their inspectors onto myTukar’s technology-enabled platform. I strongly believe that this partnership will reinforce our mutual vision of giving customers a seamless and transparent process of purchasing and selling their cars,” said Fong Hon Sum, CEO of myTukar.