Another oil & gas brand is giving back to its customers. This time, it is a lubricant for motorcycles from Shell. The brand has started its #OutrideAnything campaign using its Shell Advance range, with a three-pronged approach to reward motorcyclists as well as motorcycle mechanics. Because of the Movement Control Order (MCO) period, which started in March 2020, had a huge impact on everyone’s livelihoods, Shell is making use of the Recovery MCO phase to help Malaysians who are slowly easing into the new norm.
Free Shell Advance Oil
To kick off the 2020 #OutrideAnything campaign, Shell Advance is giving away 500 bottles of Shell Advance AX7 semi-synthetic engine oils for free to bike owners. Shell hopes that this will help to lessen one worry for Malaysian bikers.
From 26 June until 11 July 2020, all bikers have to do is visit https://www.shell.com.my/motorists/oils-lubricants/win-free-shell-advance-motorcyle-oil.html, answer a simple quiz correctly and stand a chance to receive a free 1-litre pack of Shell Advance AX7. Shell Advance AX7 is designed to enhance fuel economy and lower maintenance costs by maximising the bike’s mileage by up to 36 km with every full tank.
Free Bandana With Purchase Of Shell Advance AX7 Oil
In addition, with every purchase of a 1-litre pack of Shell Advance AX7 semi-synthetic motorcycle engine oil, Shell will give a free stylish bandana. This free gift is only available from participating workshops, and is valid while stocks last.
Shell Advance Masterclass to Upskill 2,000 Bike Mechanics
Also for 2020, as more bike workshops reopen in the RMCO phase, Shell is expecting to benefit more than 2,000 bike mechanics locally via the Shell Advance Masterclass training programme. Now in its fourth year, the Shell Advance Masterclass programme is a unique learning and certification initiative aimed at upskilling bike mechanics and workshop owners.
The Shell Advance Masterclass programme consists of a series of online videos developed in collaboration with renowned MotoGP master mechanic, Jeff Oh. These instructional videos help to guide and provide mechanics with expert knowledge and tips on proper motorcycle maintenance. Furthermore, the interactive modules are delivered to participants via visits to workshops by the Shell Advance team and through demonstration videos on the Shell Advance Masterclass website.
“Mechanics play a key role in making Shell Advance the number one motorcycle engine oil brand among Malaysian bikers. We hope that our Shell Advance Masterclass programme can help local mechanics gain further recognition for their skills and outride challenges to build a better future for themselves,” said Shell Lubricants Marketing General Manager May Tan.
Based on a study in 2018 and 2019 conducted by an international market research company commissioned by Shell, Shell Advance is the number one preferred motorcycle engine oil brand by Malaysian bikers.
For more information on the Shell Advance range of motorcycle engine oils, please visit www.shell.com.my/advance.
 Compared average results of Shell Advance AX7 10W-40 to those of Shell Advance AX5 20W-40 using Shell Gasohol 91 unleaded gasoline on Honda Wave 125 cc motorcycles after engine break-in over 6,000 km intervals. Fuel consumption can be influenced by factors such as traffic conditions, bike type and riding behaviours
 Source: Based on a study conducted by an international market research company commissioned by Shell — bikers refers to individuals regularly driving a 4-stroke engine bike/motorcycle/moped/scooter