The Porsche 911 Speedster will launch online in Malaysia. Sime Darby Auto Performance (SDAP), the authorised importer of Porsche in Malaysia, announced that the new 911 Speedster will debut via a scheduled online broadcast. The unveiling of this tribute to the more than 70 years’ dream of Ferry Porsche is scheduled for 2 June 2020 (Tuesday) at 8 pm. The broadcast will happen on Porsche Malaysia’s Facebook and Instagram channels, as well as its dealer website platforms.
The Porsche 911 Speedster is a combination of the aspiration of a purist, driver-oriented vehicle with motorsports technology that is suitable for everyday use. The car takes just 4 seconds to accelerate from zero to 100 km/h and can reach a top speed of 310 km/h. Giving it this potential is a high-revving 4.0L naturally aspirated boxer engine with 510 hp, paired with a six-speed GT manual transmission.
Visually, the new 911 Speedster establishes a bridge to its own history, to the forebear of all Porsche sports cars, the 356 “No. 1” Roadster from 1948. The 911 Speedster is limited to only 1,948 units worldwide, so this is very appealing to collectors and Porsche fans.
Porsche will also avail the new 911 Speedster with the option of a Heritage Design package. Developed by Porsche Exclusive Manufaktur, this reminder of the pioneering days of motorsport reinterprets classic elements from the 1950s and 1960s and takes the driver back to the roots of the Porsche brand. The two-tone leather interior package in the Heritage Design Package provides a distinct classic look to complement the historical reference of the exterior.
“We’d normally love to have our fellow enthusiasts at our Porsche Centres to have their personal look and feel of the car, but given the current circumstances, we had to change our plans slightly to share this exciting news. The 911 Speedster caused a sensation when it was presented as a concept vehicle, and we are excited to announce the launch of this limited edition heritage model on our digital platforms. We anticipate this being the new normal for the foreseeable future,” said Christopher Hunter, Chief Executive Officer of Sime Darby Auto Performance.
Porsche Malaysia Embraces The Digital Realm
With life having a new normal, Sime Darby Auto Performance will be placing more emphasis on digital touchpoints and contactless processes for its customers, to bring the Porsche experience to them in a safer way.
“When our premises resumed operations during the CMCO, several health and safety measures in line with government regulations were implemented to minimize the risk of transmission. Temperature checking, usage of face masks, sanitizing spray points, and constant disinfecting of touch points throughout the premises is standard practice. Demo and service cars also receive our full attention, with a thorough disinfection before and after each test drive, while showroom visits and test-drives are by appointment only to help maintain social distancing,” said Christopher Hunter.
“All our Porsche dealer websites now form the basis for local news, events and special sales packages, and we will continue to expand on this. Events which would normally involve larger gatherings at the dealership previously, are now becoming digital and will be streaming from this platform for the foreseeable future. New systems have also now been integrated into this platform such as our Porsche Finder tool, where customers can find their ideal Porsche from the comfort of their own home,” he added