Honda Malaysia Introduces TEI Series Official Merchandise

Honda Malaysia Introduces TEI Series Official Merchandise

Honda Malaysia has a new line of Honda Official Merchandise called the ‘TEI’ Series. ‘TEI’ is an acronym for ‘Trust, Equality & Individuality’ which is inspired by Honda’s Philosophy. The ‘TEI’ Series offers four distinct collections (Corporate, Lifestyle, Activewear and Travel) with a total of 21 items to choose from.

Honda_TEI Series_Official Merchandise_Malaysia‘TEI’ also means ‘shape’ or ‘form’ in Japanese language. The designs in the‘TEI’ Series were injected with a combination of Japanese elements. This new line of Honda Official Merchandise represents a unique, practical and energetic spirit, with a focus on style and innovation without compromising practicality and comfort.


Honda Malaysia MD & CEO Toichi Ishiyama, 2018According to Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama, “Honda Malaysia’s official merchandise has always been well received by Honda enthusiasts and fans in this country for its trendy and appealing designs. I would like to thank our customers for the strong support shown towards Honda’s Official Merchandise and their passion for the brand.”

“Apart from providing the Joy of Buying Honda cars to our customers, we would also like them to experience the joy of owning items from Honda’s Official Merchandise collection which can be incorporated into their daily lives. It is therefore our delight to share the new line of Honda Official Merchandise with them which embodies the core values of Honda’s Philosophy. We are confident that Honda customers will appreciate the high quality and uniqueness of the new collection,” added Mr. Ishiyama.

The Corporate Collection features smart casual clothing to supplement the working adult’s wardrobe while the trendsetters can choose stylish and exclusive items from the Lifestyle Collection such as the unique Reversible Bomber Jacket that offers two interchangeable designs in one jacket. Other stylish items in the Lifestyle collection include the unique water-activated ‘TEI’ fine-print 30” Umbrella where the ‘TEI’ print will be visible when it comes in contact with water.

In the Activewear Collection, fitness enthusiasts will be pleased with the newly launched Sports Hijab and reflective Activewear Shirt that provides high visibility and safety especially at night. For travellers who are looking for items that are useful for their jet-setting lifestyles, the Travel Collection features a reflective Travel Jacket and a specially designed 2-in-1 Detachable Travel Luggage Bag that is practical yet trendy. The exclusive 2-in-1 luggage bag features a stylish backpack that can be attached to the cabin size luggage bag or detached to be used as a backpack for practicality and convenience. All items in the Honda Official Merchandise ‘TEI’ Series are priced between RM32 to RM320 (subject to change without prior notice).

Honda Malaysia_TEI Series_List_Official Merchandise

The ‘TEI’ Series can be purchased at any of Honda’s 92 authorised sales dealerships nationwide or at Honda mobile roadshows.

For more information, you can call Honda’s Toll Free number at 1-800-88-2020 or visit to learn more.



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