Honda Malaysia Opens First Green Certified 3S Dealership In The Country

Honda Malaysia Opens First Green Certified 3S Dealership In The Country

L-R: Ms. Kym Looe, Director, Ban Hoe Seng (Auto) Sdn Bhd; Mr. Toichi Ishiyama, Managing Director & Chief Executive Officer, Honda Malaysia Sdn Bhd; YBhg. Dato’ Lim Si Boon, Chairman, Ban Hoe Seng (Auto) Sdn Bhd; Mr. Sarly Adle Sarkum, President & Chief Operating Officer, Honda Malaysia Sdn Bhd at the official launch.

Honda 3S Centre_Ban Hoe Seng (Auto)_Chemor_Perak_MalaysiaHonda Malaysia has opened a new 3S Centre that is certified by Green Building Index (GBI), the first car dealership in the country to be awarded such certification. GBI is recognised in Malaysia as a green rating tool for buildings to promote sustainability and environmental awareness among the various industries, designers, planners, etc.

This new Honda 3S Centre is operated by Ban Hoe Seng (Auto) Sdn Bhd and is located at 2, Jalan Sri Klebang A/13, Bandar Baru Sri Klebang, 31200, Chemor, Perak. Established with an investment of RM15 million, this Honda 3S Centre is specially designed with environmental friendly features that make use of natural resources efficiently, helping to minimise energy and water usage, as well as waste. The facility features:

• 60% natural daylight use courtesy of large glass openings and skylights
• Zonal energy efficient Light Emitting Diode (LED) lighting with motion sensors enable power savings and usage reduction
• Natural ventilation through stack and cross ventilation in the workshop area
• 100% potable water offset for landscape and Water Closet (WC) flushing. The expected rainwater harvested annually is equivalent to 49% of total potable water demand of the 3S Centre

Honda has continuously emphasised its commitment to reducing its environmental impact in all areas of its operations and Ban Hoe Seng (Auto) has taken the initiative to be the first dealership in Malaysia to extend this green technology undertaking into the showroom and service centre.

The new 3S Centre complies with the criterion of the GBI rating system, which is based on the design assessment of the building in terms of Energy Efficiency, Indoor Environment Quality, Materials and Resources, Sustainable Site Planning and Management, Water Efficiency and Innovation.

Honda Malaysia_Toichi Ishiyama_Managing Director_Chief Executive OfficerHonda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “As one of the oldest Honda dealerships in Malaysia, Ban Hoe Seng (Auto) continues to impress us with their challenging spirit and successes. This award-winning dealership has now set a new benchmark by being the first to build and develop an environmentally friendly Honda 3S Centre that maximises resource efficiency and focuses on the building’s sustainability. In Honda, we are committed to reducing the environmental footprint. To achieve this, we take the initiative to utilize the innovative green technologies in our daily operations and products. I am proud that Ban Hoe Seng (Auto) is also practising the same by enhancing the usage of green technologies. Honda Malaysia believes this new environmentally friendly Honda 3S Centre will enable customers in Ipoh to experience great services in an even more conducive environment.”

Built on 2 acres of land, the 3S Centre has the latest facilities and amenities for customers’ comfort and convenience. This includes comfortable customer lounges, complimentary WiFi, Kid’s Corner, free flow food and beverages as well as Muslim Prayer Room. 19 bays, comprising 14 General Service Bays, 4 General Repair Bays and 1 Tyre Alignment Bay are able to work on up to 60 cars per day.

Meanwhile, Honda Malaysia announced that the company has registered more than 44,200 units in the first half of 2019. This record has enabled Honda Malaysia to maintain the No. 1 position in the Non-National Segment and No. 2 in the overall Total Industry Volume (TIV), accounting for 15.3% in TIV (based on its internal data). In the first six months of 2019, the Northern region registered more than 7,800 vehicles, of which 30% or approximately 2,400 vehicles were registered in Perak. The company also revealed that the Honda City was the best-selling model during this period, contributing 36% of sales in the Northern region.

Ban Hoe Seng (Auto) Honda 3S Centre can be contacted by phone: 05-292 7333.


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