Bangkok, Thailand, 25 July 2019 – Peugeot has a new partner in Thailand, following the appointment of Belfort Automobiles (Thailand), which is a subsidiary of the Master Group Corporation (Asia) Co. Ltd.. With this appointment, Belfort Automobiles is the new exclusive importer and distributor of Peugeot brand cars in Thailand.
The signing ceremony took place at the French Embassy in Bangkok and was witnessed by H.E. Mr. Jacques Lapouge, the Ambassador of France to Thailand.
Peugeot plans to introduce at least five new models in Thailand over the next couple of years. Two of which will be SUVs – the Peugeot 3008 and Peugeot 5008. These two models are currently produced in the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah. Groupe PSA which owns the Peugeot brand has a joint venture agreement with Naza Corporation Holdings to establish the first manufacturing hub in ASEAN for Groupe PSA.
This is a milestone for Groupe PSA in ASEAN where Peugeot now operates in 11 countries, as well as for NAM which has begun exporting its first production to the Philippines followed by Thailand within the next few weeks.
MGC-ASIA is one of the leading automotive retailers and mobility companies in Thailand, and Groupe PSA hopes that this new partnership will accelerate its development in the region.