LOKATECH Engineering Sdn Bhd and EFKON Asia, the Austrian technology provider of the Infrared Toll Collection System (or what most people know as the Smart TAG toll system) has launched LokaTAG, the first aftermarket built-in toll reader for vehicles in Malaysia.
The LokaTAG retails at RM499 and is an alternative to the EFKON MaxTAG or the older Smart TAG units that are powered by 9V batteries. LokaTAG gives you the option to directly connect the toll reader to the vehicle’s battery making it more integrated and seamless, without the need to deal with 9V battery replacements. The LokaTAG features a long-lasting backlit display with low credit and card error alerts, and is compatible with all types of vehicles. This is the same type of toll reader offered by Perodua and Toyota.
According to Helmuth Blasch, director of EFKON Asia, demand for electronic toll readers is still strong, bolstered by orders from car manufacturers in Malaysia for the built-in units. This shows that the general motoring public still prefers the current infrared system for its reliability and efficiency.
“Market response to the portable MaxTAG has been excellent with average monthly sales of about 12,000 units. As for our built-in toll readers, we currently have five major car brands featuring our customised products with more coming on board soon. The combined total monthly sales of the portable and built-in units are about 25,000 units,” said Blasch.
EFKON, which has years of experience in electronic toll systems, is constantly investing in research and development to enhance the features of infrared toll readers. Future devices could be equipped with Bluetooth and voice alert capabilities. Bluetooth connectivity will allow users to interact with the electronic toll reader units using smartphones or even the car’s media system.
“We expect the infrared electronic toll collection system to continue playing a significant role in this country for years to come. It has proven to be the most reliable, efficient, convenient and cost-effective cashless toll collection system in facilitating multi-lane traffic flow on Malaysian highways,” Blausch commented.
Future products expected to be introduced is an enhanced version of the MaxTAG reader with 9V 10,000 mAh Li-ion battery that is rechargeable via USB.
Ng Shyh Kang, General Manager of LOKATECH Engineering Sdn Bhd said “LokaTAG is the first and only authorised built-in toll reader for the aftermarket and we believe there is a high number of car owners who will appreciate the peace of mind and convenience of a seamless ride. For a start, we are targeting sales of about 1,000 units a month.”
Shopee Malaysia is the online retail partner for LokaTAG and every purchase of a LokaTAG from the official store comes with free on-site installation in the Klang Valley, Penang and Johor. For customers outside of these areas, free installation of the units is available at selected authorised dealers. The official store also offers a 0% Easy Payment Plan for an extra RM1.
More information can be found in LokaTAG’s website.