As Cycle & Carriage Bintang Berhad continues with its celebrations of its 120 years in business, it is reaffirming its commitment to the Mercedes-Benz brand and its customers.
With an illustrious history in Malaysia, Cycle & Carriage has been serving generations of Mercedes-Benz enthusiasts. “As we reflect on our journey over the last 120 years, a key factor that continues to drive Cycle & Carriage forward is our philosophy of constantly looking at new ways to engage our customers with exceptional service and events such as tonight’s dinner, and it is a privilege for me to join our customers in this special occasion of breaking fast” said Cycle & Carriage CEO, Wilfrid Foo, at a recent Buka Puasa and Hari Raya dinner hosted by the company.
In its effort to continue providing the best-in-class experience in premium retail and after-sales care, Foo reaffirmed the Group’s commitment to investing in its sites, systems and people. “We are currently upgrading our Mutiara Damansara, Johor Bahru, Ipoh and Alor Setar Autohauses to showcase Mercedes-Benz’s new concept which combines beautiful architecture with an immersive digital experience. This is one of the many ways in which we embrace technology to bring the latest Mercedes-Benz experience to all our customers,” Foo revealed.
The Buka Puasa and Hari Raya dinner saw about 400 customers entertained by artistes Dato’ Zainal Abidin and Nadeera Zaini. This dinner, which also saw the presence of Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Cars, is part of a series of specially curated experiences and highlights to celebrate Cycle & Carriage’s 120th anniversary. The celebration began with the launch of its Star Galleria, its first-ever mobile showroom, in January; which is scheduled to visit multiple locations nationwide throughout the year. The celebration continued with Chinese New Year dinners with customers in the northern, central and southern regions.
The company is also running a regional campaign to give away 120 exceptional journeys of specially curated trips to three enticing destinations: Mongolia, Nepal and Korea. This anniversary campaign will end on 30 November 2019 for Cycle & Carriage’s valued customers in Singapore, Malaysia and Myanmar.
Aside from this, Cycle & Carriage, which is a firm believer in supporting the technical and vocational education of youth in Malaysia, also launched its inaugural Cycle & Carriage Study Grant this year, as well as donated equipment at an engagement with Montfort Boys Town, a vocational institution in Shah Alam.