Petaling Jaya, 9 May 2019 – Honda Malaysia has announced the introduction of a new vibrant and passionate colour for three of its completely knocked-down (CKD) models – Jazz*, City** and CR-V. The new colour is Passion Red Pearl, which is the youthful replacement for the Carnival Red of Jazz, Dark Ruby Red for City and Obsidian Blue Pearl for CR-V.
Based on past sales performance, results showed that the Passion Red Pearl received good market response when it was first introduced in the new HR-V in January 2019. Since then, the Passion Red Pearl has proven to be the top preferred colour among Honda customers, with a total of 30% sales of new HR-V sold in the colour.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “With the new colour introduction, the Jazz will exude a young personality feel while the City with a vibrant outlook and the CR-V appears more stylish. We believe all three popular models will look well-suited with vibrant colour for the versatile lifestyles of their owners. In terms of sales performance, Jazz, City and CR-V have contributed 62% of total sales for Honda Malaysia between January and April 2019.
City is the best-selling model for Honda Malaysia and recorded the highest contribution with 34% of the overall sales of the company, while the versatile and segment-leading Jazz recorded at 12% sales contribution. Meanwhile, sales of the CR-V recorded at 15% of Honda Malaysia’s total sales. Honda Malaysia sold over 28,000*** units between January and April 2019, recording 15%*** market share. This resulted as of April 2019, Honda Malaysia maintains the No.1 car brand position in the Non-National segment and No.2 position in overall Total Industry Volume (TIV)”.
The City reinforced its safety feature with 6 airbags**** from the dual front, side and side curtain that ensures a safe journey for the driver and passengers. The standard active safety features made available are Anti-Lock Braking System (ABS), Brake Assist (BA), Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and Emergency Stop Signal (ESS).
Meanwhile, Jazz continues to lead in the Non-National hatchback segment. Its flexible cargo space with versatile ULTRA Seats that can be converted into four configurations – Utility, Long, Tall and Refresh – makes the Jazz a practical car. Being a nifty car that is fun to drive in the city, the Jazz is suitable for all types of owners, particularly first time buyers, young executives and families.
The CR-V SUV offers a comprehensive suite of class-leading features from its exterior and interior to its advanced 1.5-litre VTEC turbocharged engine which is mated with a Continuous Variable Transmission (CVT), providing a balance of dynamic performance and fuel efficiency.
The CR-V is equipped with the Honda SENSING Next Generation Advanced Safety Technology which consists of seven features – Adaptive Cruise Control (ACC), Low-Speed Follow (LSF), Forward Collision Warning (FCW), Collision Mitigation Braking System (CMBS), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM), and Lane Departure Warning (LDW) that will provide Driver’s Cruising Aid, Frontal Collision Deterrence and Side Collision Deterrence. It is also equipped with Honda Lanewatch***** which was made available since 2015, making it the first model in its segment to be equipped with this feature. Available in 4 variants, the CR-V appeals to various markets from young urban family to matured family as well as urban premium group.
The Jazz*, City** and CR-V in the new exterior colour Passion Red Pearl are available for viewing and test drive at any of Honda’s 98 authorised dealers nationwide.
*Only for Petrol Variant
**Only for Petrol Variant. Available in July 2019
***Figures based on internal data
****Available in City V variant only
***** Available for CR-V 1.5 TC-P 2WD variant only