Kuala Lumpur, 9 April 2019 – The Volkswagen Beetle, Golf GTI, and Kombi – the three iconic Volkswagens are now on Uniqlo’s latest co-branded t-shirt collection. The classic Beetle is endearing and loveable cultural icon of the ‘flower power’ hippie movement of the 60s and 70s, as is Kombi which was (and still is) the carriage of choice for surfers and free-loving spirits looking for their next adventure. The Golf GTI is the iconic sports compact that is credited for making hot hatches popular.
For the Uniqlo brand, the T-shirt is a direct expression of individuality, and the company selectively curates authentic cultural content that transcends time and genre from around the world for its popular UT Collection. Volkswagen’s rich heritage which spans over 80 years, combined with a strong product line-up of various models that have stood the test of time was, naturally the perfect choice for the partnership.
The Uniqlo range will appeal to Volkswagen fans wanting to wear their love for the brand and resonate with the spirit of Volkswagen as the ‘People’s Car’. The Brands featuring Volkswagen range under the Uniqlo UT Collection is available at all Uniqlo stores in Malaysia, and retails for RM39.90.
However, it is currently available only in the adult men’s collection but there is no stopping anyone from wearing it.