Perodua is banking on its Aruz seven-seater SUV to top the segment sales chart in East Malaysia, which is a predominantly SUV market. “Perodua is targeting to expand further its East Malaysian market share from 40% currently, and the new Perodua Aruz will spearhead that expansion in this SUV-popular region,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
In its bid to further conquer the market, Perodua had arranged for a multi-city Perodua Aruz TransBorneo Convoy to travel between Kuching in Sarawak to Tawau in Sabah, a trip of approximately 1,500 km. The convoy of six Perodua Aruz, which is currently midway through this journey, will call at major cities like Sibu, Bintulu, Miri, Kota Kinabalu, Ranau and Sandakan, to engage with local communities and councils, and allow them to get up close and experience the new Perodua SUV.
The Perodua Aruz has ground clearance of 220 mm which gives it great all-round visibility and the ability to traverse semi-rough terrain and minor floods with ease. Its body-on-frame construction also makes it durable and capable of handling loads.
“I am pleased to announce that since the Perodua Aruz’s launch in January, over 4,000 units have found homes out of over 14,000 bookings nationwide to date. This favourable reception by the Malaysian public both humbles and encourages us to work harder to improve our delivery times and serve you better,” Dato’ Zainal said.