Volvo will continue its commitment to road safety, particularly involving children, as it celebrates its second year of partnership with KidZania Kuala Lumpur. The collaboration between Volvo Trucks, Volvo Cars and KidZania started in 2017 and has thus far, helped educate over 90,000 school children in Malaysia about road safety.
The partnership has enabled Volvo to spread road safety education via its KidZania Volvo Car Dealership where children learn through role-play in various adult professions within the dealership. Children learn how to be seated correctly in a car, how to properly use a seat belt and child car seat, and other road safety tips. All these are in line with Volvo’s objective of having no fatalities or serious injuries in a new Volvo car by 2020.
“At Volvo, we strive to create a safer future for our children. The best solution we found was education, as the change it could bring in these children’s lives is truly incredible,” said Lennart Stegland, Managing Director of Volvo Car Malaysia.
This partnership also incorporates Volvo Trucks’ hallmark road safety campaign i.e. ‘Stop, Look and Wave’, which is inducted into KidZania Go! and has become an integral part of the mobile school outreach programme.
The ‘Stop, Look and Wave’ campaign enables children around the nation to experience what it is like being behind the wheels of a Volvo Truck. The classroom sessions are held in a specially converted Volvo Trucks trailer where the children learn the importance of identifying blind spots and practice proper road etiquette. So far, a total of 57,774 school children from 260 schools and 37 communities have benefitted from the campaign.
“Deaths caused by traffic accidents around the world are well over 1.2 million each year,” said Mitch Peden, Managing Director of Volvo Trucks Malaysia. “If nothing is done, this number is expected to increase by 45% in the next 15 years. Volvo is committed to our vision of ‘Zero Accidents’. Aside from pioneering technology that helps save lives, we also believe that road safety education, especially among children, can truly make a difference,” he elaborated.
In addition to school visits, Volvo also helped underprivileged children by providing them an opportunity to learn outside the classroom. Together, Volvo Trucks and Volvo Cars sponsored about 1,600 people i.e. kids and their teachers, to Kidzania last year. The most recent school visit concluded on 23 October 2018, where Mitch Peden and Lennart Stegland, as well as a representative from the Ministry of Education, met with over 380 school children and their teachers who made their maiden trip to KidZania.
“We are proud to have found strong partners in KidZania and the departments of education for Selangor and Wilayah Persekutuan, both of whom share the same vision for road safety as we do at Volvo Trucks. We continue to make education on safety a priority for the Volvo brand with our ‘See and Be Seen’ and ‘Stop, Look and Wave’ campaign as we head into 2019,” Peden added.
The emphasis on road safety initiatives conducted by Volvo Malaysia increased awareness from all walks of life. As a result of the school outreach, Volvo Malaysia has extended its efforts on road safety at the requests of communities, associations and collaborations with governmental agencies.
To request for Volvo road safety activities, please contact Volvo Trucks Malaysia or download the ‘Stop, Look and Wave’ teaching materials on www.volvotrucks.my.