Proton now has another 4S centre with the official opening of the Vantage Speed Sdn Bhd 4S dealer outlet in Jalan Kebun in Klang. Vantage Speed has been a Proton dealer since 2009, operating a 1S and 2S outlet in separate locations. Following Proton’s call to its dealers to upgrade themselves, Vantage Speed shareholders decided to turn the existing 2S location into a 4S centre; the 1S centre in Setia Alam is still in operation to provide convenience to its customers in that area.
According to Dato’ Sri Tee Boon Kee, Director of Vantage Speed, “Ultimately, what matters is customers are happy going into the outlet to shop for a car. Once they have purchased a car, they must also be happy to send in their car for service with us. However, we would not be able to achieve this level of customer satisfaction if we do not operate as a one-stop centre. A 4S centre will allow for deeper customer engagement, and thorough understanding of their needs. Hence, the decision to operate as a 4S dealer is definitely a good choice”.
Located in an industrial area, along the Klang’s second main road, this 4S centre has a built-up area of 2,418 square metres and can accomodate up to 10 vehicles in the showroom. The outlet also has 14 service bays, 10 body and paint bays. Aside from there is seating available for up to 80 customers. Like all standard Proton outlets, there are the coffee area, kids’ area, free WiFi and a comfortable lounge area.
Dato’ Sri Tee added, “The outlet is located in a densely populated area in Klang, and its presence is already familiar to all. This area also has a large number of Proton owners and they are the right target market to upgrade to the new and exciting line-up of Proton vehicles”.
“I must emphasise that, besides having a good location, we do indeed hav a very capable team running the outlet, from sales to service, there are dedicated staff to ensure customers have a good and pleasant experience throughout their sales and service journey. For this reason, we are confident that we are moving in the right direction under the Proton roadmap towards excellence in service, sales and business growth. For us, we foresee increase in sales and service throughput by more than 50%,” he added.
As of the end of July 2018, Proton has approved 93 outlets for upgrade to 3S and 4S; this is 85% of its target of 109 outlets by October 2018. Dr. Li Chunrong, Chief Executive Officer of Proton, has been very positive with the current developments. “I am happy that our outlet upgrades are on track. Proton is in a very good position to redeem itself in the market. We are confident that we could achieve approval upgrades of 109 outlets by October, or maybe even earlier than expected. When we embarked on this exercise to upgrade our outlets, it was always to ensure customers can get the best experience when they walk into the outlets. The objectives were clear, and now that the results are almost being realised, we believe the outlet platforms are ready to receive the coming of the first Proton SUV in the market, as well as other future models”.
Further, Proton also witnessed two of its branches i.e. the Chan Sow Lin and Puchong outlets being upgraded with fresh-looking façade, in line with Proton’s business proposition to revamp all its network to serve customers better. The former is a 4S outlet while the latter is a 1S outlet.