Perodua Receives Certification For Latest ISO Customer Satisfaction And Environmental Responsibility Standards

Rawang, 29 June: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and its fully-owned subsidiary Perodua Sales Sdn Bhd has been certified by SIRIM to the latest 2015 versions of the ISO (International Organisation for Standardisation) 9001 and 14001 standards, emphasising the company’s commitment to customer satisfaction and environmental responsibility.

In order to be certified for ISO 9001, an organisation must comply with quality best practices in their work processes, with the aim of improving customer satisfaction in every sense. Whereas ISO 14001 focuses on environmental standards.

Perodua first adopted ISO standards in 1998. ISO 9001 was extended to Perodua sales and service branches in stages from 2005, standardising the customer experience across the board. All Perodua branches are currently ISO-certified.

Perodua has thus far successfully undergone one ISO 14001 and three ISO 9001 version upgrades, including today’s certification, which covers a total of 39 sales and 55 service branches nationwide, plus 35 departments under Perodua Headquarters.

“SIRIM’s ISO recognition means a lot to Perodua as it reinforces our vision of becoming a regionally competitive player and demonstrates our strive for Kaizen or continuous improvement,” said Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh at a certificate presentation ceremony held today at Perodua’s headquarters in Sungai Choh. At the ceremony was also SIRIM QAS International Sdn Bhd Managing Director En Mohd Azanuddin Salleh, who presented the certificates to Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin.

“The demands of the market and industry never stop changing, and it is essential that we constantly update our standards and procedures to adapt and respond to those changes. Only if we remain relevant to our customers can we exceed their expectations,” said Datuk (Dr) Aminar.

“With this certification upgrade, we hope to further reduce the satisfaction index gap between us and other recognised international players,” he added. Datuk (Dr) Aminar said that Perodua will also extend these standards to its business partners, be they dealers or suppliers in the near future.

“We will ensure our business partners and suppliers comply with green practices as required by ISO standards, including the sourcing of materials in environmentally-friendly ways,” he said.

Adopting ISO practices has also led to improvements for Perodua’s internal processes and communications, as well as customer deliveries, amongst many others. First introduced in 1987, ISO 9001 is one of the world’s most widely-used quality management systems, with the latest 2015 revision expanding the requirements to
include risk-based thinking.

ISO 14001 was born in 1996 and concerns environmental management and pollution prevention. The latest ISO 14001:2015 revision brings additional emphasis on leadership, strategic planning, proactive initiatives and even communications strategies.