Tata Motors, India’s largest manufacturer of commercial vehicles, and is Malaysia distributor, DRB-HICOM Commercial Vehicles Sdn Bhd (DHCV), has launched three new truck models in Malaysia – the Tata Super Ace light duty truck as well as two variants of the Tata Ultra medium duty truck.
The Tata Super Ace is a 1-tonne mini truck for inter-city and intra-city use. Unlike other trucks in this segment, the Super Ace is powered by a diesel engine. The Euro 2 compliant 1.4L diesel engine is capable of producing 70 PS @ 4,500 rpm and 135 Nm of torque @ 2,500 rpm and is paired with a 5-speed manual transmission. The Super Ace is designed to be frugal in urban use and is marketed as a potential for last-mile cargo carrier, a food truck, mobile store, etc, so making it suitable for small business owners and entrepreneurs.
The Tata Super Ace is priced from RM46,990 and is covered by a 3-year or 100,000 km warranty.
On the other hand, the Tata Ultra is an intermediate light duty truck with emphasis on higher load capacity, driver comfort and best life-cycle cost for various applications.
Both the Tata Ultra 814 and Ultra 1014 are powered by a 3.0L Euro 3 turbocharged common rail diesel engine mated to a new-generation 6-speed manual gearbox. The engine produces 140 PS @ 2,600 rpm and 390 Nm @ 1,400 – 2,000 rpm.
The difference between the Ultra 814 and Ultra 1014 are mainly the wheelbase, gross vehicle weight (7,500 kg vs 10,400 kg) and payload capacity (3,600 kg vs 7,190 kg). The Ultra 814 has a choice of 3,310 mm and 3,920 mm wheelbase lengths while the Ultra 1014 has a wheelbase of 4,530 mm, giving buyers a flexible choice to meet their carrying requirements.
The Tata Ultra 814 starts from RM86,990 and the Ultra 1014 from RM97,990. Warranty is also 3 years or 100,000 km.
DRB-HICOM’s Chief Operating Officer for Automotive Distribution, Defence and Manufacturing & Engineering, Dato’ Abdul Harith Abdullah said that the introduction of these new models which are “competitively priced with superior features” will allow the company and the brand to “gain traction amongst our target users in the near term”.
These models are currently fully imported but DRB-HICOM and Tata are working on local assembly around the third quarter of 2018.
“Malaysia is one of our key markets in Southeast Asia and we are delighted to be a part of one of the fastest growing ASEAN nations. An integral part of our presence here is DRB-HICOM, a partner that has showcased tremendous enthusiasm and passion over the years. With this partnership we can truly establish a long-term relationship with our customers in Malaysia. It gives us immense pleasure to chart out our growth story and expand our portfolio in this market. We are delighted to bring the three new commercial vehicles to Malaysia today,” said Mr Radarup Maitra, Head of Commercial Vehicles, International Business at Tata Motors.
There are currently 24 outlets that service the Tata brand nationwide and DHCV is looking to expand this network.