BMW Malaysia unveiled the BMW Luxury Excellence Pavilion in Kuala Lumpur that showcases a new brand presence. The new brand presence for BMW’s luxury cars sees the profile and positioning of the most exclusive members of its range refined into a distinct product category. The BMW Luxury Excellence Pavilion is located in front of Mandarin Oriental, Kuala Lumpur and will be open from today (Thursday, 22 February 2018) until Wednesday, 7 March 2018. Partners of this Pavilion include Dior, Hugo Boss, Moet Hennessy Diageo, Jaeger-Le Coultre, Wei-Ling Gallery, Leica, illy Coffee and SPACE.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “It is an absolute pleasure for us to be able to share our new brand presence and expression for our luxury cars here at the BMW Luxury Excellence Pavilion. From Toronto, Canada to Malaysia, we hope to share our vision of the luxurious appeal of our brand through this one of a kind experiential programme, further demonstrating how we have redefined the idea of modern luxury in the auto industry.”
The flagship models in the BMW portfolio will embody a new understanding of luxury – one which brings together an emotionality defined by inspirational aesthetics and the joy of driving with the experience of freedom and self-determined individuality. Aside from this, BMW is also focusing its attention on the continued development of relationships with customers, on experience and emotion, and on bespoke offerings. The premium automaker’s goal is to offer customers special mobility experiences every day, courtesy of unique and improved services.
At the Luxury Excellence Pavilion, BMW Malaysia also took the opportunity to reveal the BMW Concept 8 Series for the first time in Malaysia, as well as Southeast Asia. On the BMW Concept 8 Series, Han added that it serves as a taster of an upcoming BMW model – the new BMW 8 Series Coupé, which is slated for launch this year as part of the biggest model offensive in the premium automaker’s history.
“As the Chairman of the Board of Management of BMW Group AG, Harald Krüger said, ‘The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW’. This exclusive concept sports car exudes Passion, Power and Performance. The upcoming BMW 8 Series Coupé is certainly one to look out for, but for now, the BMW Concept 8 Series will express our take on a full-blooded high-end driving machine created in the tradition of large sporty coupes.”
The BMW Concept 8 Series is the automaker’s notion of a full-blooded high-end driving machine. While it is immediately recognised as a BMW, it also displays new design ideas and form-building techniques, particularly in its crisp, sculpted body. The large kidney grille, slim twin headlights and large air intakes combine to form a striking, sporty front-end. The grille widens as it extends downwards, emphasising the dynamic character of the BMW Concept 8 Series. Together with super-slim laser headlights and a hexagonal version of the “twin circular” theme, it brings a focused look to the front.
Meanwhile, the tapering passenger cell at the rear and the car’s wide track and flanks bring attention to the rear. The rear lights are slim and elongated L-shaped blades which protrude from the bodywork. The dark, stylised carbon-fibre diffuser in the lower section of the rear apron adds extra lightness and a sportier feel to the rear graphic. Speaking of carbon fibre, the 8 Series will share the 7 Series’ carbon core construction to save weight.
The exterior paint finish is an exclusively developed Barcelona Grey Liquid, a greyish-blue with highly iridescent pigments, shows off the surfacing to optimum effect.
In the car, the BMW Concept 8 Series sports a new iDrive system with a Controller made from Swarovski glass with smoky quartz, as well as a faceted ground gearshift lever for a classy, glassy look. The exclusive leather sports seats are slim thanks to the carbon fibre shell, while the interior is dressed in leather with trim in carbon fibre and hand-polished aluminium.
No word yet on what drivetrain options will be available but it will probably have an 8-speed gearbox. We are also guessing that there will be a plug-in hybrid version with xDrive too.