Shell Malaysia unveils new Shell Select retail concept in PJ

Shell Malaysia unveils new Shell Select retail concept in PJ

L-R: Nick Tiernan, Owner, Boost Juice Malaysia; Datuk Azman Ismail, Managing Director, Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.; Ms. Yau Su Peng, Director of Retail, Berjaya Corporation Berhad

Shell Malaysia has just unveiled its all-new retail concept at the SH Shell Damansara Jaya in Petaling Jaya as part of its 3-year ‘Welcome to Shell’ program to deliver the best hospitality and customer retail experience. The Shell Select store in DJ is the first of a planned upgrade exercise to a premium store format and serves as a one-stop petrol mart for your every need.

This Shell Select store is designed to be a food oasis for motorists, providing a variety of food & beverage options in a clean, vibrant and friendly environment. The newly upgraded outlet features popular franchises – Krispy Kreme and Boost Juice, to complement the freshly baked pastries and coffee on-the-go already available from deli2go.

The upgrading of Shell Select stores comes from a market study commissioned by Shell early last year which showed at least 90% of consumers expressed the importance of having a place to sit and relax in a store. The study also revealed that 4 out of 5 people were more likely to have a positive in-store experience when a store is clean and well looked-after as well as bright and welcoming.

Datuk Azman Ismail MD Shell Malaysia Trading Sdn  Bhd and Shell Timur Sdn  Bhd“As one of the leading fuel retailers in the country, we are dedicated to helping Malaysian motorists get more out of their journey so that they leave a little happier than when they arrived. Our new Shell Select stores aim to provide a haven for the community, where they can always stop by to refuel, refresh and rejuvenate, so that they will always choose Shell Select whenever they need a brief respite from the stresses they experience on the road,” said Datuk Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

Shell Malaysia intends to roll out this new retail concept to 30 more stations in 2016 and each of these Shell Select stores will be customized with different food offerings to meet the needs of consumers. To achieve this, Shell will partner a diverse range of local and international food & beverage retailers and franchises to complement its own deli2go offerings.

“We are delighted to partner with Berjaya Corporation Berhad, which owns the popular Krispy Kreme and Boost Juice franchises, for the launch of the first phase of our brand new retail concept at Shell Select. In addition to serving our deli2go offerings, which includes freshly baked pastries and coffee on-the-go, we are now able to provide our customers with more food and beverage options including Krispy Kreme donuts as well as nutritious juices and smoothies from Boost Juice. We already have plans in the pipeline to partner with other local and international food & beverage retailers to introduce more offerings at different stations, meeting the various needs of our customers, as we elevate their experience at our stations,” added Datuk Azman.

Besides the 30 Shell Select stores that will feature this new retail concept, Shell Malaysia also plans to refurbish an additional 100 Shell Select stores to a new shop format which will feature a modern look with seating lounges, complimentary WiFi and charging stations as well as upgraded restrooms and prayer rooms. Shell Malaysia currently has over 950 stations nationwide.

More information can be found at


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