Lamborghini Preparing For Urus

Supercar and luxury car makers are jumping on the SUV/crossover bandwagon. Aside from the Maserati Levante, there’s the Bentley Bentayga, Rolls-Royce Cullinan and the Lamborghini Urus.

Lamborghini which currently has 1,300 employees has taken in more than 150 specialists, technicians and assembly line workers and the recruitment drive for an expected additional 500 positions in various divisions and assembly areas is expected to continue to prepare for a 2018 production date.

The production facility in Sant’Agata Bolognese will also be increased from the current 80,000 square meters to 150,000 square meters to cater for the Urus.

Things have been going well for the Italian supercar maker as sales of the Aventador and Huracan helped set a new record for the Volkswagen-owned company in 2015. Lamborghini sold 3,245 vehicles, beating their own estimate of 2,530 by a wide margin.

The addition of the Urus crossover will open up a new market for Lamborghini – people looking for a practical bull, and is expected to boost the company’s growth and profit in the coming years.