Ford showcases safety technologies in roadshow at 1U

Ford showcases safety technologies in roadshow at 1U

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Enthusiasts keen on learning more on safety-related technologies developed by Ford are invited to a two-day roadshow taking place today and tomorrow at 1 Utama Shopping Centre in Petaling Jaya.

Running from 10:00am to 8:00pm on both days, the ‘Future of Safety with Ford’ roadshow is aimed at promoting greater awareness in safety among both drivers and passengers. Admission is free and open to all members of the public.

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“Road safety is a very serious issue, and by bringing the tour back to Malaysia, we are hoping to engage Malaysians in a conversation about safer driving, creating greater awareness around vehicle safety and educating them to make better choices for themselves and their loved ones,” said David Westerman, Managing Director of Malaysia and Asia Pacific Emerging Markets for Ford Motor Company.

Visitors to the roadshow are taken on 40-minute Safety Tours, which commence every half-hour, in which they are exposed to a series exhibits and interactive displays that help showcase Ford’s safety technologies that are both presently available and under development.

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Notable displays include specially designed suits used by Ford engineers that simulate specific mobility issues from the perspective of a healthy person such as the Empathy Belly that replicates the load and restricted movements experienced by pregnant women, and the Third Age Suit, which has weights, braces, glasses, and ear muffs that simulate deterioration of the senses caused by age. Visitors are invited to try these suits on.

Actual technologies fitted into Ford vehicles presented at the roadshow include MyKey, inflatable seat belts, as well as some autonomous driving aids.

Safe driving tips are also imparted to visitors of the tour, and participants are invited to sign up for a session in one of Ford’s free, half-day Driving Skills for Life (DSFL) workshops held across the year.


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