Isuzu MU-X officially launched in Malaysia

The MU-X, Isuzu’s SUV derivative of its successful D-Max pick-up, was officially launched this week on the back of strong pre-launch bookings that exceeded expectations.

As detailed in our pre-launch drive report, the MU-X is offered with a choice of 4×2 and 4×4 drivetrains, both powered by a 134hp/320Nm 2.5-litre VGS four-cylinder turbodiesel engine shared with the D-Max and mated with a 5-speed automatic transmission as standard. Currently, vehicles booked before the end of July are offered at introductory prices of RM151,944.56 and RM164,969.84 respectively with insurance.

Standard equipment of both models include projector headlamps, illuminated instrument cluster, steering-mounted controls, rear air-con blowers, USB, Bluetooth, leather upholstery, and electric driver seat adjustment. Safety is commonized between both variants, with dual airbags, ABS, EBD, electronic stability control, and ISOFIX anchors specified as standard fit.

Exclusive amenities in the costlier 4×4 model consist of LED daytime running lights, cruise control, auto climate control, rear DVD monitor, a locally-fitted Blaupunkt 2-DIN touchscreen with reverse camera and GPS, rear cargo tonneau cover, and cargo organizer box.

Initial sales target was set at 700 units until the end of this year, but signs are that this number may well be exceeded with 300 bookings already collected before launch.

Isuzu Malaysia CEO Mr Kenji Masuoka said, “We anticipate with this level of interest, sales of the all-new Isuzu MU-X may likely reach 1,000 units before the end of this year, which will give Isuzu close to 30 percent of its market segment.”